Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can a Page Title be all UPPER CASE?
-
My clients wants to use UPPER CASE for all his page titles.
Is this okay? Does Google react badly to this?
-
Hi Pete,
Sorry I was referring to the titles themselves. If Google doesn't think that the title is a good match for the query (maybe it contains different keywords or is too spammy), it will select another snippet of text to show in place of the title in the SERPs. This obviously isn't ideal as it takes the control out of your (and you client's) hands.
-
Hi Alice
Thanks for the reply. When you say "there's a possibility that the titles will be treated as spammy and not shown in SERPs".
Isn't that being penalised? i.e. Not showing the results?
Regards
Pete
-
Hello Pete,
I agree with what kchan has said - capitals in print may grab our attention but capitals on the web are hard to read and look spammy.
Google probably won't penalise in any major way, but there's a possibility that the titles will be treated as spammy and not shown in SERPs.
-
Hello,
Do you mean
1. This Is The Title
or
2. THIS IS THE TITLE
Firstly, I don't believe Google would penalisise the site, if you decide to use 'THIS IS THE TITLE' but capitalising everything is hard to read, somewhat unprofessional and possibly SPAMMY. A good article to read would be: http://uxmovement.com/content/all-caps-hard-for-users-to-read/. Although there is no direct effect, having capitals could decrease the CTR, so if you were ranked in position 3, and your CTR (lower) or bounce rate (higher) than normal, it could be signal your websites content is not up to scratch, thus your rankings could be effected in that regard.
As such I would not recommend your client in using CAPS for the whole meta title as it will penalise the site more than actually helping it.
-
Not sure why they would want that? It looks spammy. I've seen a few sites around with upper case and I tend to click on them less...
I would strongly suggest to them to not use all upper case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I submit a sitemap for a site with dynamic pages?
I have a coupon website (http://couponeasy.com)
White Hat / Black Hat SEO | | shopperlocal_DM
Being a coupon website, my content is always keeps changing (as new coupons are added and expired deals are removed) automatically. I wish to create a sitemap but I realised that there is not much point in creating a sitemap for all pages as they will be removed sooner or later and/or are canonical. I have about 8-9 pages which are static and hence I can include them in sitemap. Now the question is.... If I create the sitemap for these 9 pages and submit it to google webmaster, will the google crawlers stop indexing other pages? NOTE: I need to create the sitemap for getting expanded sitelinks. http://couponeasy.com/0 -
Best Location to find High Page Authority/ Domain Authority Expired Domains?
Hi, I've been looking online for the best locations to purchase expired domains with existing Page Authority/ Domain Authority attached to them. So far I've found: http://www.expireddomains.net
White Hat / Black Hat SEO | | VelasquezEF
http://www.domainauthoritylinks.com
http://moonsy.com/expired_domains/ These site's are great but I'm wondering if I'm potentially missing other locations? Any other recommendations? Thanks.1 -
Noindexing Thin Content Pages: Good or Bad?
If you have massive pages with super thin content (such as pagination pages) and you noindex them, once they are removed from googles index (and if these pages aren't viewable to the user and/or don't get any traffic) is it smart to completely remove them (404?) or is there any valid reason that they should be kept? If you noindex them, should you keep all URLs in the sitemap so that google will recrawl and notice the noindex tag? If you noindex them, and then remove the sitemap, can Google still recrawl and recognize the noindex tag on their own?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0 -
Does having the same descrition for different products a bad thing the titles are all differnent but but they are the same product but with different designs on them does this count as duplicate content?
does having the same description for different products a bad thing the titles are all different but but they are the same product but with different designs on them does this count as duplicate content?
White Hat / Black Hat SEO | | Casefun1 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860 -
Can you set up a Google Local account under a PO Box?
I have a client that wants a Google local listing in a town he serves but does not have a physical location. Is it an issue to share an address with an existing company? Is is it better to use a P.O. Box? or is there a forwarding address company? Is this considered a black hat Local SEO tactic?
White Hat / Black Hat SEO | | BonsaiMediaGroup0 -
How do I find out if a competitor is using black hat methods and what can I do about it?
A competitor of mine has appeared out of nowhere with various different websites targetting slightly different keywords but all are in the same industry. They don't have as many links as me, the site structure and code is truly awful (multiple H1's on same page, tables for non-tabular data etc...) yet they outperform mine and many of my other competitors. It's a long story but I know someone who knows the people who run these sites and from what I can gather they are using black hat techniques. But that is all I know and I would like to find out more so I can report them.
White Hat / Black Hat SEO | | kevin11