Hey Doug,

For the record my scenario doesn't have anything to do with photography or Orlando, but the relevance behind your advice still completely rings true. While I doing title and meta planning I'm trying to focus on designing it all to be engaging for users while still applying the right mechanics.

I read something earlier today from Yoast:

"Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. It’s not hard, just do it. And for your homepage your title should probably start with your brand name, 50% of the emails we get is about homepages where people have ridiculously optimized titles instead of just the name of their company."

My take on this is that writing title's (at least partially) as sentences is the way to go according to the advice. I also read today someone saying to have keywords in the title and description wrapped with other words.

However Dana's advice above, not to mention researching through a decent whack SERPs today seems to suggest that a format like: business name- keyword ..etc gets results.

Do you have any take on this Doug?

Dana that's super helpful, thanks for the extra info on trimming up the tail end

I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up.

Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example:

"Photographers Miami- Find the right Equipment and Accessories"

..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?