Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Franchise sites on subdomains
-
I've been asked by a client to optimise a a webpage for a location i.e. London.
Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example:
mysite.co.uk/sub-folder/london
They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location.
I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits.
I am going to suggest the idea of using a subdomain for each location, example:
Would this be the correct approach. If you think yes, why?
Many thanks,
-
I completely agree. I have had very similar projects. Good luck!
-
Hi Vizergy,
Great answer.
The root domain is strong, so I’d imagine the sub folders will get some benefit from this.
Yes, it is one page-per franchise deal so I think the approach I’ll be taking is making sure each of these pages has its own unique content (and checking for duplicate site wide), targeted towards the locations target KW/Phrases.
With a few decent links pointing to each location page, and indeed the domain, I think will both benefit.
-
Hi Michael,
From my experience a sub-domain isn’t going to benefit much from the main site’s authority therefore needing a major link building campaign of its own. I would say, if this is going to be a one page per franchise project rather than multiple pages of content, you might be better off with the sub-folder. That would allow the page to benefit more from the authority the main site has already gained.
I am not saying you won’t need to build links but I believe the necessary work would be less.
My two cents
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Redirecting non www site
Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT: " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain. 301 is a redirect for "permanently moved" and is common when you change domain names. Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?
Intermediate & Advanced SEO | | Davenport-Tractor0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Noindex a meta refresh site
I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!
Intermediate & Advanced SEO | | ACNINTERACTIVE0 -
So What On My Site Is Breaking The Google Guidelines?
I have a site that I'm trying to rank for the Keyword "Jigsaw Puzzles" I was originally ranked around #60 or something around there and then all of a sudden my site stopped ranking for that keyword. (My other keyword rankings stayed) Contacted Google via the site reconsideration and got the general response... So I went through and deleted as many links as I could find that I thought Google may not have liked... heck, I even removed links that I don't think I should have JUST so I could have this fixed. I responded with a list of all links I removed and also any links that I've tried to remove, but couldn't for whatever reasons. They are STILL saying my website is breaking the Google guidelines... mainly around links. Can anyone take a peek at my site and see if there's anything on the site that may be breaking the guidelines? (because I can't) Website in question: http://www.yourjigsawpuzzles.co.uk UPDATE: Just to let everyone know that after multiple reconsideration requests, this penalty has been removed. They stated it was a manual penalty. I tried removing numerous different types of links but they kept saying no, it's still breaking rules. It wasn't until I removed some website directory links that they removed this manual penalty. Thought it would be interesting for some of you guys.
Intermediate & Advanced SEO | | RichardTaylor0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0