Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Franchise sites on subdomains
-
I've been asked by a client to optimise a a webpage for a location i.e. London.
Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example:
mysite.co.uk/sub-folder/london
They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location.
I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits.
I am going to suggest the idea of using a subdomain for each location, example:
Would this be the correct approach. If you think yes, why?
Many thanks,
-
I completely agree. I have had very similar projects. Good luck!
-
Hi Vizergy,
Great answer.
The root domain is strong, so I’d imagine the sub folders will get some benefit from this.
Yes, it is one page-per franchise deal so I think the approach I’ll be taking is making sure each of these pages has its own unique content (and checking for duplicate site wide), targeted towards the locations target KW/Phrases.
With a few decent links pointing to each location page, and indeed the domain, I think will both benefit.
-
Hi Michael,
From my experience a sub-domain isn’t going to benefit much from the main site’s authority therefore needing a major link building campaign of its own. I would say, if this is going to be a one page per franchise project rather than multiple pages of content, you might be better off with the sub-folder. That would allow the page to benefit more from the authority the main site has already gained.
I am not saying you won’t need to build links but I believe the necessary work would be less.
My two cents
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | Aug 31, 2018, 7:21 AM | timdavis0 -
Dealing with 404s during site migration
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
Intermediate & Advanced SEO | Oct 6, 2015, 3:54 PM | McTaggart0 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | May 13, 2015, 2:36 PM | MarkWill0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | Jan 10, 2014, 2:43 AM | SMG-Texas0 -
Turning off a subdomain
Hi! I'm currently working with http://www.muchbetteradventures.com/. They have a previous version of the site, http://v1.muchbetteradventures.com, as sub domain on their site. I've noticed a whole bunch of indexing issues which I think are caused by this. The v1 site has several thousand pages and ranks organically for a number of terms, but the pages are not relevant for the business at this time. The main site has just over 100 pages. More than 28,400 urls are currently indexed. We are considering turning off the v1 site and noindexing it. There are no real backlinks to it. The only worry is that by removing it, it will be seen as a massive drop in content. Rankings for the main site are currently quite poor, despite good content, a decent link profile and high domain authority. Any thoughts would be much appreciated!
Intermediate & Advanced SEO | Jul 18, 2013, 11:01 AM | Blink-SEO0 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | Oct 12, 2016, 11:33 PM | HiteshBharucha0 -
Use of subdomains, subdirectories or both?
Hello, i would like your advice on a dilemma i am facing. I am working a new project that is going to release soon, thats a network of users with personal profiles seperated in categories for example lets say the categories are colors. So let say i am a member and i belong in red color categorie and i got a page where i update my personal information/cv/resume as well as a personal blog thats on that page. So the main site is giving the option to user to search for members by the criteria of color. My first idea is that all users should own a subdomain (and this is how its developed so far) thats easy to use and since the domain name is really small (just 3 letters) i believe subdomain worth since personal site will be easy to remember. My dilemma is should all users own a subdomain, a subdirectory or both and if both witch one should be the canonical? Since it said that search engines treat subdomains as different stand-alone sites, whats best for the main site? to show multiple search results with profiles in subdomains or subdirectories? What if i use both? meaning in search results i use search directory url for each profile while same time each profile owns a subdomains as well? and if so which one should be the canonical? Thanks in advance, C
Intermediate & Advanced SEO | Oct 3, 2012, 8:47 AM | HaCos0 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | Mar 31, 2011, 3:29 PM | CMTM0