Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it possible to change a sitelink title by off page SEO?
-
Hi all,
I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant.
Is it possible that it was changed from "outside"? Or maybe it's a bug?
Thank you,
Imre
-
Hi Imre, by all means if you'd like to send me more detais via pm so I can see what you are talking about exactly, then feel free to do so.
Although I feel that my earlier advice will still be true. The anchor (sitelink title) is automatically generated by an algorithm and not manually edited (as yet). I have seen some pretty random sitelink titles for other sites. I have even seen sitelinks where the title has been taken from some random piece of code on the site. Unfortunately, without knowing the exact details of the algorithm, there is very little you can do to influence the anchors other than what Google outlines in their guidelines (which is very little).
Like I said previously, if the title is that problematic and you want it gone, then your only option is to demote the whole sitelink.
-
Hi stukerr,
No, it's not indexed in DMOZ. Maybe it could cause the issue, but not for now.
I have to tell you that using the keyword as the anchor of the sitelink can be useful for somebody else. That's why I think that somehow our sitelink was manipulated: not the url but the anchor itself.
-
Hey,
Just a quick thought, is the page in question indexed in DMOZ? I haven't seen it on any of my pages in a while but it could be that Google is using the title from there rather than your title - if so the noodp meta tag could get rid of it. Probably not the issue but you never know.
All the best,
Stuart
-
Hi Adam,
Thank you for your answer. My problem is that sitelink url is OK (that's why I do not want to demote it). But sitelink's anchor is a word that we do not want to use, because it is against our policy. I can send you exact details in a private message if you would like to know more.
As far as I know anchors and alt texts do not use this word.
It seems a very special issue.
Imre
-
Hi Imre,
Unfortunately there's not much you can do about the sitelink titles at the moment. They are fully automated by Google's algo and have no human input, that I'm aware of, as yet. All you can do is make sure your site architecture and linking structure is as good as possible. Google states that 'for your site's internal links, make sure you use anchor text and
alt
text that's informative, compact, and avoids repetition.'If of course you are completely unhappy with your sitelink then you can demote them.
Find out more about sitelinks here:
Hope this helps,
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Page Titles For Paginated Topics In Blog
Hello, I've just run a site audit and it has come up with a duplicate title tag issue for the topics section of our blog. For example it is flagging that the following have the same page title. https://blog.companyname.com/topic/topic-name https://blog.companyname.com/topic/topic-name/page/2 How significant is this as an SEO issue and what are the ways we can go about fixing this? I look forward to any suggestions and guidance that can be provided. Thanks, John
Technical SEO | | SEOCT1 -
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://moz.com/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
Non-Existent Parent Pages SEO Impact
Hello, I'm working with a client that is creating a new site. They currently are using the following URL structure: http://clientname.com/products/furry-cat-muffins/ But the landing page for the directory /products/ does not actually have any content. They have a similar issue for the /about/ directory where the menu actually sends you to /about/our-story/ instead of /about/. Does it hurt SEO to have the URL structure set up in this way and also does it make sense to create 301 redirects from /about/ to /about/our-story/?
Technical SEO | | Alder0 -
Duplicate Page Content and Titles from Weebly Blog
Anyone familiar with Weebly that can offer some suggestions? I ran a crawl diagnostics on my site and have some high priority issues that appear to stem from Weebly Blog posts. There are several of them and it appears that the post is being counted as "page content" on the main blog feed and then again when it is tagged to a category. I hope this makes sense, I am new to SEO and this is really confusing. Thanks!
Technical SEO | | CRMI0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Dynamically changing a title with javascript
Hi, I asked our IT team to be able to write custom page titles in our CMS and they came up with a solution that writes the title dynamically with javascript. When I look on the page, I see the title in the browser, but when I look in the source code, I see the original page title. I am thinking that Google won't see the new javascript title, so it will not be indexed and have no impact on SEO. Am I right ?
Technical SEO | | jfmonfette0 -
Does it hurt to have a dynamic counter in your page title?
Currently we work with page titles which display the number of products we have as a counter. This number is highly volatile and can change every day, so that our page title changes all the time. We did this to improve user experience, meet expectations and improve click through rates. Question is whether this can hurt our rankings and if someone has experimented with this or has experience with this?
Technical SEO | | ElmarReizen0