Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?
-
Dear all,
what is the best way to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?
What must I add to my code of websites my .nl domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl?
What must I add to my code of websites my .be domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl?
Thanks in advance!
-
In that case, I'll go for the Alternate link tag as mentionned before:
By using it, you will guide Google and tell him to show the flemish version in first position for your user in Belgium and vice-versa for the dutch users in Holland.
Hope this helps!
Maxime
-
Dear Maxime,
there texts and content are pretty much the same / identical. Maybe there are some slight textual differences since Flemish and Dutch are different sometimes.
Overall, all content is nearly the same.
Thanks for both of your help!
-
BenVer,
Please can you tell us what kind of duplicate content do you have on your different domains (.nl /.be) ?
Are the dutch and belgium page exactly the same? What are the differences?
Thanks,
Maxime
-
Maxime,
I saw this too, and there are certainly variants. Given, that for Google I have generally used WMT as the final source and usually that worked, I lean a bit more that way. But, your point is well stated and not wrong. For purposes of being absolutely safe, it will not hurt to have the hreflang attribute there. A better question might be: is it really necessary given the you have ccTLD's and the same language?
From WMT:
Some example scenarios where
rel="alternate" hreflang="x"is recommended:- You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post.
- Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland.
- Your site content is fully translated. For example, you have both German and English versions of each page.
I will assume that it is a given that google uses the ccTLD as the indicator of country and that it is considered a "Strong" signal to Google.
WIthin GWMT re: multilingual/regional sites (the bolded/italics are mine

Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both __
example.de/andexample.com/de/show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.Again, thanks for the replies. I find it really helpful to discuss back and forth as it adds to the learning adventure we are all on.
Best to you,
Robert
-
Maxime,
While I agree the speed might be different with in country hosting given they are both European countries. (Not true in some others.) But the question was around content duplication.
Again, I think your intent is good. But, since he has two separate domains. ExampleSite.be and ExampleSite.nl, he has no need of hreflang="x" since both are in Dutch. If he had Dutch and English it would not matter if it were the same domain or not:
From Gianluca Fiorelli mozPost**if Page A (US version) exists also in Page B (Spanish), C (French), and D (German) versions from other countires, no matter if they are in the same domain or different, then on page A you should suggest the last three URLs as the ones Google must show in the SERPs in their respective targeted Googles. **
Again, since they are ccTLD's and they are already geotargeted by virtue of same and since they are both in Dutch, there is no other worry re duplicate content.
I am open to being shown I am wrong as it will not be the first time

Best to you, thanks so much for your replies,
Robert
-
Hi Robert, 1. Yes indeed you are right, for a ccTLD, there is no geotargeting in GWMT. 2. Dutch is spoken in both Netherlands and Belgium so having the same content appearing on both .nl and .be domains is likely to be considered as duplicate content. Using rel=”alternate” hreflang=”x” seems to be the most appropriate solution. 3. In my opinion, hosting each website in the country targeted is a plus (server response will be quicker) but this is indeed not decisive. So do it only if you have a large budget.
-
Maxime,
I have to question this as you have it. The intent is there, but you are throwing everything at a problem and some of it does not work:
1. for a ccTLD, there is no geotargeting in WMT: from GWMT:
Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region, in this case Ireland. In this case, you won't be able to specify a geographic location.
2. He does not need this in a cross domain setting.
3. Given he has ccTLD's this is an unnecessary expense and will add no value.
Hope this clarifies for you,
-
BenVer
In a short answer, not much. This is from GWMT:
Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries.
Since you are using ccTLD's, Google already knows that you are targeting that specific country.
While this will not guarantee that the .nl doesn't outrank the .be in Belgium, it will take care of your duplicate content concerns.
-
Is this the best way?
http://googleproducts-nl.blogspot.nl/2012/02/meertalige-en-multiregionale-websites.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advise on the right way to block country specific users but not block Googlebot - and not be seen to be cloaking. Help please!
Hi, I am working on the SEO of an online gaming platform - a platform that can only be accessed by people in certain countries, where the games and content are legally allowed.
International SEO | | MarkCanning
Example: The games are not allowed in the USA, but they are allowed in Canada. Present Situation:
Presently when a user from the USA visits the site they get directed to a restricted location page with the following message: RESTRICTED LOCATION
Due to licensing restrictions, we can't currently offer our services in your location. We're working hard to expand our reach, so stay tuned for updates! Because USA visitors are blocked Google which primarily (but not always) crawls from the USA is also blocked, so the company webpages are not being crawled and indexed. Objective / What we want to achieve: The website will have multiple region and language locations. Some of these will exist as standalone websites and others will exist as folders on the domain. Examples below:
domain.com/en-ca [English Canada]
domain.com/fr-ca [french Canada]
domain.com/es-mx [spanish mexico]
domain.com/pt-br [portugese brazil]
domain.co.in/hi [hindi India] If a user from USA or another restricted location tries to access our site they should not have access but should get a restricted access message.
However we still want google to be able to access, crawl and index our pages. Can i suggest how do we do this without getting done for cloaking etc? Would this approach be ok? (please see below) We continue to work as the present situation is presently doing, showing visitors from the USA a restricted message.
However rather than redirecting these visitors to a restricted location page, we just black out the page and show them a floating message as if it were a model window.
While Googlebot would be allowed to visit and crawl the website. I have also read that it would be good to put paywall schema on each webpage to let Google know that we are not cloaking and its a restricted paid page. All public pages are accessible but only if the visitor is from a location that is not restricted Any feedback and direction that can be given would be greatly appreciated as i am new to this angle of SEO. Sincere thanks,0 -
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
Does the location of my Domain Registrar affect SEO?
Does the location of my Domain Registrar affect SEO? For example, if my hosting company is in the U.S., but the domain registrar is overseas. Also, is it better to have both services be met by one company?
International SEO | | greenfoxone0 -
SEO for .com vs. .com.au websites
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg
International SEO | | gregelwell0 -
Website Target in Europe
Hi, I am planning a site to target in Europe and I expect to translate my site into ten different languages namely English, French, Spanish, Italian, German, Russian, Greek, Portuguese, Dutch and Swedish. I am doing some study of this case in targeting different countries for SEO, most of the advise are the following: a. Build 10 different websites and target different geographical location in Google Webmaster b. Get 10 different country specific domains for 10 different websites I would like to hear any suggestion if there is anything better than this ? I had all the materials and translation ready but building 10 different websites or getting 10 different domains are very time consuming and costly. I would be appreciated if any one had any advise for me to make the website more management friendly. Thank you. Tom
International SEO | | Stevejobs20110 -
Country name displayed after domain name in google SERP
our online shop targets clients in the US and worldwide (same URL - no subdirectories - currency changes based on IP). when searching in google.ie or google.no for our site google displays in the SERPS "US" or "United States" after the URL for our site, but for most other US competitors it does not show the country in the SERPS. I deleted our google places listing 2 weeks ago, since I suspected it may be related, but no change so far. In google webmaster tools we have targeted the shop domain to United States, which may be another factor. Unfortunately we can not undo this setting since without it our google US ranking for the most relevant competitive keyword drops from position 8 to position 100+. Server location is in Germany which despite lots of US links and US contact info and USD currency appparently makes google think that the site is not targeting the US. Does anybody know what triggers the country name in the SERPS (google places or webmaster tools or other) and can give advice if there is any way to get rid of it.
International SEO | | lcourse0 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0