Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Special characters in URL

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Special characters in URL

    Technical SEO
    4
    6
    1368
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Richline_Digital
      Richline_Digital Subscriber last edited by

      Hi There,

      We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword.

      For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword?

      1. example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold
      2. example.com/jewelry/12-ct-diamond-earrings-in-14k-gold
      3. example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold
      4. example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold

      Thanks!

      1 Reply Last reply Reply Quote 0
      • donford
        donford last edited by

        Jonaz just to add to what others said..

        #1 would be the most logical answer.

        / (forward slash) indicates a new directory so you can't use that.

        % is reserved for character encoding so you shouldn't use that.

        _ (underscore) joins as one word

        and 12ct would be wrong

        1 Reply Last reply Reply Quote 0
        • matbennett
          matbennett @Richline_Digital last edited by

          doesn't seem to, no

          1 Reply Last reply Reply Quote 1
          • Richline_Digital
            Richline_Digital Subscriber @matbennett last edited by

            Quick follow-up question: Does google treat the phrases "half" and "1/2" as the same?

            matbennett 1 Reply Last reply Reply Quote 0
            • matbennett
              matbennett last edited by

              You could totally replace common occurrences:

              • 1/2 = half
              • 1/4 = quarter
              • 1/3 - third
              • etc

              Then just remove the less common ones entirely.

              Richline_Digital 1 Reply Last reply Reply Quote 0
              • kadesmith
                kadesmith last edited by

                I personally would go with #1.  Definitely not #4, you never want special characters in the URL.  The reason I say number 1 is because it separates the 1 from the 2 in your 1/2.  #2 could be confused for a 12ct diamond earring, WOW.  #3 I typically avoid underscores in all URLs.

                To sum up my choice is #1.  Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that.  Overall, it won't probably make a huge difference in the end.

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • btreloar

                  Robots.txt Syntax for Dynamic URLs

                  I want to Disallow certain dynamic pages in robots.txt and am unsure of the proper syntax. The pages I want to disallow all include the string ?Page= Which is the proper syntax?
                  Disallow: ?Page=
                  Disallow: ?Page=*
                  Disallow: ?Page=
                  Or something else?

                  Technical SEO | | btreloar
                  0
                • SouthernAfricaTravel

                  Google Cache showing a different URL

                  Hi all, very weird things happening to us. For the 3 URLs below, Google cache is rendering content from a different URL (sister site) even though there are no redirects between the 2 & live page shows the 'right content' - see: http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/tours/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/team/ We also have the exact same issue with another domain we owned (but not anymore), only difference is that we 301 redirected those URLs before it changed ownership: http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/Kenya/2 http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/accommodation/Namibia/5 I have gone ahead into the URL removal Tool and got denied for the first case above ("") and it is still pending for the second lists. We are worried that this might be a sign of duplicate content & could be penalising us. Thanks! ps: I went through most questions & the closest one I found was this one (http://moz.com/community/q/page-disappeared-from-google-index-google-cache-shows-page-is-being-redirected) but it didn't provide a clear answer on my question above

                  Technical SEO | | SouthernAfricaTravel
                  0
                • ZAG

                  Special Characters in Title Tags & Meta Descriptions

                  Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!

                  Technical SEO | | ZAG
                  1
                • JaredMumford

                  Removing URL Parentheses in HTACCESS

                  Im reworking a website for a client, and their current URLs have parentheses. I'd like to get rid of these, but individual 301 redirects in htaccess is not practical, since the parentheses are located in many URLs. Does anyone know an HTACCESS rule that will simply remove URL parantheses as a 301 redirect?

                  Technical SEO | | JaredMumford
                  0
                • Kennethskonto

                  Cyrillic letter in URL - Encoding

                  Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth

                  Technical SEO | | Kennethskonto
                  0
                • upick-162391

                  Trailing Slashes In Url use Canonical Url or 301 Redirect?

                  I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?

                  Technical SEO | | upick-162391
                  0
                • AmericanOutlets

                  Singular vs plural in urls

                  In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.? I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?

                  Technical SEO | | AmericanOutlets
                  0
                • Red_Mud_Rookie

                  Double byte characters in the URL - best avoided?

                  We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan. We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries. For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form. Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries? The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.

                  Technical SEO | | Red_Mud_Rookie
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.