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  • Richline_Digital
    Richline_Digital Subscriber last edited by Oct 29, 2012, 2:47 PM

    Hi There,

    We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword.

    For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword?

    1. example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold
    2. example.com/jewelry/12-ct-diamond-earrings-in-14k-gold
    3. example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold
    4. example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold

    Thanks!

    1 Reply Last reply Reply Quote 0
    • donford
      donford last edited by Oct 29, 2012, 4:07 PM Oct 29, 2012, 4:07 PM

      Jonaz just to add to what others said..

      #1 would be the most logical answer.

      / (forward slash) indicates a new directory so you can't use that.

      % is reserved for character encoding so you shouldn't use that.

      _ (underscore) joins as one word

      and 12ct would be wrong

      1 Reply Last reply Reply Quote 0
      • matbennett
        matbennett @Richline_Digital last edited by Oct 29, 2012, 3:32 PM Oct 29, 2012, 3:32 PM

        doesn't seem to, no

        1 Reply Last reply Reply Quote 1
        • Richline_Digital
          Richline_Digital Subscriber @matbennett last edited by Oct 29, 2012, 3:30 PM Oct 29, 2012, 3:30 PM

          Quick follow-up question: Does google treat the phrases "half" and "1/2" as the same?

          matbennett 1 Reply Last reply Oct 29, 2012, 3:32 PM Reply Quote 0
          • matbennett
            matbennett last edited by Oct 29, 2012, 3:28 PM Oct 29, 2012, 3:28 PM

            You could totally replace common occurrences:

            • 1/2 = half
            • 1/4 = quarter
            • 1/3 - third
            • etc

            Then just remove the less common ones entirely.

            Richline_Digital 1 Reply Last reply Oct 29, 2012, 3:30 PM Reply Quote 0
            • kadesmith
              kadesmith last edited by Oct 30, 2012, 9:19 PM Oct 29, 2012, 3:23 PM

              I personally would go with #1.  Definitely not #4, you never want special characters in the URL.  The reason I say number 1 is because it separates the 1 from the 2 in your 1/2.  #2 could be confused for a 12ct diamond earring, WOW.  #3 I typically avoid underscores in all URLs.

              To sum up my choice is #1.  Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that.  Overall, it won't probably make a huge difference in the end.

              1 Reply Last reply Reply Quote 1
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