Phone numbers in the meta titles
-
Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...
-
Since the title tag is used for rankings by Google and no one is searching by typing in the phone number, you are wasting your title tag space.
Better to put the phone number towards the beginning of the meta description. This way people can see the phone number and call it without having to click anywhere. Since you are concerned with calls as a conversion, clicking through to the site is not a prerequisite, you just want them to call and this gives the phone number up front.
See the meta for <cite>www.drgeorgerappard.com/</cite>
-
No Google will not penalise your site for adding phone nos.
But Its best practice to add keyword than phone no for ex:
Keyword- Phone no| Company name
-
its a small lead gen business and yes people always call for appointments, even on our site they rarely use the form. 80% are calls - but my question is does google penalizes for that type of practice?
-
If your site is a directory and users are looking for the listings phone number - adding it to your page title removes the need for them to visit your site.
They can get the info they need straight from the SERP's.
Can you tell me more about your use case?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
How does Google treat special characters in titles?
Seems like a stupid question, but one that I never really gave much thought about before. How exactly does Google treat special characters in titles? Do they all get seen as spaces? e.g. Does Awesome Product - OptionA/OptionB/OptionC available get seen the same way as **Awesome Product - OptionA, OptionB, **OptionC available ? Or even **Awesome Product - OptionA OptionB **OptionC available ? Or will Google see the first title as **OptionA/OptionB/OptionC **being a whole "keyword" due to there being no space between them? Like I've always just assumed that with apostrophised words will be seen as keyword s. And when using commas, there's always a space after the comma anyway. Are all "special characters" treated the same?
Keyword Research | | Ria_0 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
Amazon Item Title VS Item keywords
I am a new seller on amazon. People told me that i shouldn't put the same anchor texts on the item title and the item keywords. I am trying to sell an very competitive item: HDMI cable, which it doesn't have much different than what everyone is selling. Any suggestions of what i should put?
Keyword Research | | ringochan0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
Duplicate Page Title Recommendation (For pretty much identical products)
Hi, I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page. The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product. This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles. For example Product A 3/4 Length | Keywords | Company Product A Full Length | Keywords | Company Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate. I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site. Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon? Cheers
Keyword Research | | TalarMade0