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    1. Home
    2. Digital Marketing
    3. Paid Search Marketing
    4. Cost per click on PPC

    Moz Q&A is closed.

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    Cost per click on PPC

    Paid Search Marketing
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    • ClickIt
      ClickIt last edited by

      What is the best way to get a good cpc estimate other than actually running the campaign?

      I have had several people asking for budgets and wasn't sure how to answer.

      Any suggestions?

      1 Reply Last reply Reply Quote 0
      • JasmineA
        JasmineA @ClickIt last edited by

        I think the traffic estimator is taking a higher quality score KW and giving you a general range. I think that the CTRs seem over-ambitious, myself.

        If you haven't already run the account, how do you know it's on the low end? Were you just predicting more?

        You don't have to be at the Top Spot of course. Position 3-5 are still normal to target and will give you a lower CTR, lower CPC & more traffic. Depends on what your KPIs are, I guess.

        1 Reply Last reply Reply Quote 0
        • ClickIt
          ClickIt @StreamlineMetrics last edited by

          I just tried that, the cpc seem on the low end, but I assume it is an average for the United States.

          JasmineA 1 Reply Last reply Reply Quote 0
          • Asher
            Asher @StreamlineMetrics last edited by

            Agreed

            1 Reply Last reply Reply Quote 0
            • StreamlineMetrics
              StreamlineMetrics last edited by

              You can use the Google AdWords Traffic Estimator to get a rough idea of a recommended budget and estimated CPC - https://adwords.google.com/o/TrafficEstimator

              Asher ClickIt 2 Replies Last reply Reply Quote 5
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