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  2. Digital Marketing
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  4. Cost per click on PPC

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Cost per click on PPC

Paid Search Marketing
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  • ClickIt
    ClickIt last edited by Jan 11, 2013, 2:29 PM

    What is the best way to get a good cpc estimate other than actually running the campaign?

    I have had several people asking for budgets and wasn't sure how to answer.

    Any suggestions?

    1 Reply Last reply Reply Quote 0
    • JasmineA
      JasmineA @ClickIt last edited by Feb 16, 2013, 4:32 AM Feb 16, 2013, 4:32 AM

      I think the traffic estimator is taking a higher quality score KW and giving you a general range. I think that the CTRs seem over-ambitious, myself.

      If you haven't already run the account, how do you know it's on the low end? Were you just predicting more?

      You don't have to be at the Top Spot of course. Position 3-5 are still normal to target and will give you a lower CTR, lower CPC & more traffic. Depends on what your KPIs are, I guess.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,about a month
      • ClickIt
        ClickIt @StreamlineMetrics last edited by Jan 11, 2013, 5:41 PM Jan 11, 2013, 5:41 PM

        I just tried that, the cpc seem on the low end, but I assume it is an average for the United States.

        JasmineA 1 Reply Last reply Feb 16, 2013, 4:32 AM Reply Quote 0
        • Asher
          Asher @StreamlineMetrics last edited by Jan 11, 2013, 2:39 PM Jan 11, 2013, 2:39 PM

          Agreed

          1 Reply Last reply Reply Quote 0
          • StreamlineMetrics
            StreamlineMetrics last edited by Jan 11, 2013, 2:35 PM Jan 11, 2013, 2:35 PM

            You can use the Google AdWords Traffic Estimator to get a rough idea of a recommended budget and estimated CPC - https://adwords.google.com/o/TrafficEstimator

            Asher ClickIt 2 Replies Last reply Jan 11, 2013, 5:41 PM Reply Quote 5
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