Prices in title tag
-
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.
Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
-
Agreed
-
Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.
For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.
-
I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...
"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."
I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!
-
Sorry not much experience here with product prices in the titles, but I'm wondering if this only helps when you're competing on price and/or selling a commodity.
The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.
You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.
It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-29"> <param name="counter" value="446"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL Tag Usage
I have a large website, almost 1500 pages that each market different keywords for the trucking logistics industry. I don't really understand the new Canonical URL Tag USAGE. They say to use it so the page is not a duplicate but the page that MOZ is call for to have the tag isn't a duplicate. It promotes 1 keyword that no other page directly promotes. Here is the page address, now what tag would I put up in the HEAD so google don't treat it as a duplicate page. http://www.freightetc.com/c/heavyhaul/heavyhaul.php 1. Number 1 the actual page address because I want it treated like its own page or do I have to use #2 below? 2. I don't know why I would use #2 as I want it to be its own page, and get credit and listed and ranked as its own page. Can anyone clarify this stuff to me as I guess i am just new to this whole tag usage.
On-Page Optimization | | dwebb0070 -
Rel-nofollow for price comparison site?
I run a price comparison site, so we have TONS of outbound links. Should my outbound links be marked with 'rel=nofollow'?
On-Page Optimization | | lancerpanz0 -
Multiple and tags
It has recently come to our attention that some of the pages on our site have multiple and tags. I understand that this goes against best practices-- but I was wondering if anyone could tell me specifically how this could be impacting our site's performance and search rankings.
On-Page Optimization | | ZoomInformation0 -
SEO HTML: Header tags
A few of quick SEO questions regarding header tags: More than one tag per page. If there is more than one tag on a page: are both taken into consideration and what if they contain the same keyword? Eg on the page: http://en.emilea.be/childrens-clothes/molo/boys/cardigans-and-sweaters/ MoloBoysCardigans & sweaters ... Molo childrens clothes Is the 2nd considered when indexing the page? Since both tags contain the same keyword (but in different context) is this a SEO plus or minus? Nested tags inside header tags. I presume the nested tags are omitted, but if there is no white space between the tags are these concatenated? <span tag='molo'>Molo<span tag='boys'>Boys<span tag='cardigans-and-sweaters'>Cardigans & sweaters</span tag='cardigans-and-sweaters'></span tag='boys'></span tag='molo'> How is the above header processed? MoloBoysCardigans & sweaters
On-Page Optimization | | Webxtrakt
or
2) Molo Boys Cardigans & sweaters Order of header tags.
How important is the order of header tags and how do they influence the following content. F.ex. if the top part of the page contains multiple tags and the middle part contains 1-2 tags. Does this affect the importance of the tags and would it be better to use tags above? Thanks in advance.0 -
Dash or vertical bar in titles?
Hello. Should I use a dash or a vertical line in title tags? Thank you!
On-Page Optimization | | nyc-seo0 -
Thoughts on Results from Changing Title Tags
A number of the client's we represent have seen drops in rankings. The title tags on these sites are formatted old way of doing tilte: "Blue Widgets| Cheap Widgets | Metal Widgets". We are going to change them to the natural format: Acme Offers Blue, Metal Widgets for Any Budget." Just wondering if anyone has made similar changes post-penguin and if they've seen improved ranking from doing it.
On-Page Optimization | | TopFloor0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
Potential Duplicate Title Tags On Sibling Pages
Edit I'll take the fall on this one, seems I could have asked my quesiton in a more clear manner. I was cruising other questions and finding a whole of answers that I suspect were not truly intended to help, but maybe help and earn Mozpoints. Wasn't fair of me to label those answering here with that. I will work better on the wording of my questions! 🙂 Edit Either I am asking my question poorly or I am learning there may be a rush to get points by throwing up any old answer...it very well may be the former which I am open to feedback on. Each page is to stand alone and hopefully rank well for the neighbourhood name and in conjunction with another relevant keyword phrase. There is no 'duplicate' version of any pages. * On a site there are numerous pages that provide real estate listings broken down by neighbourhood. Each containing similar content, a abbreviated version of the listings, often spanning 2 or 3 pages. These are 3rd level pages. Properties->Calgary Neighbourhoods->Evanston The title tags created are: Evanston Homes For Sale - NW Calgary Real Estate Panorama Hills Home For Sale - NW Calgary Real Estate Etc. for about 15 or so pages. Then they start again for another area of the city: Sagewood Homes For Sale - Airdrie Real Estate Woodside Homes For Sale - Airdrie Real Estate At this point there is no text on the actual page outside of the listings...an example of similar listings on another site - http://www.experiencerealtygroup.com/BaturynandDunluceHomes.ubr Do you think the SE's will see these as 'proper' use of the Title Tag or duplicate or other practices they tend to frown upon? It is a logical way of creating the title and obviously creating a unique version for each page would not only be tough to scale on some sites with 100's of these pages, they would become a little silly and not much use to the searcher in the SERPs Thanks for any help!
On-Page Optimization | | kyegrace1