Prices in title tag
-
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.
Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
-
Agreed
-
Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.
For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.
-
I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...
"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."
I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!
-
Sorry not much experience here with product prices in the titles, but I'm wondering if this only helps when you're competing on price and/or selling a commodity.
The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.
You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.
It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-29"> <param name="counter" value="446"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL Tag Usage
I have a large website, almost 1500 pages that each market different keywords for the trucking logistics industry. I don't really understand the new Canonical URL Tag USAGE. They say to use it so the page is not a duplicate but the page that MOZ is call for to have the tag isn't a duplicate. It promotes 1 keyword that no other page directly promotes. Here is the page address, now what tag would I put up in the HEAD so google don't treat it as a duplicate page. http://www.freightetc.com/c/heavyhaul/heavyhaul.php 1. Number 1 the actual page address because I want it treated like its own page or do I have to use #2 below? 2. I don't know why I would use #2 as I want it to be its own page, and get credit and listed and ranked as its own page. Can anyone clarify this stuff to me as I guess i am just new to this whole tag usage.
On-Page Optimization | | dwebb0070 -
Does name of town in title tag help if queries don't include the town name?
Hi. Wanted to know if targeting local traffic online and the search volume of KWs in the area do not include the local names (according to KW planner) does it still help to keep the town names in the title tag? does google deliver local results based on location names in title tag if query didn't mention it?
On-Page Optimization | | Morris770 -
What does Google consider a "Duplicate Title Tag?"
Do the title tags have to be exactly the same, or can they have some of the same keywords but different context? Hypothetical example: Home Page = Raising a Kitten, Tips & Tricks for a Healthy Cat Sub-Page = How to Cat-Proof your Home when Raising a Kitten Since both title tags has "raising a kitten," "cat" and "tips" would this be considered a "Duplicate Title Tag" even though the pages have completely different content in them? Thanks in advance!
On-Page Optimization | | Scratch_MM0 -
Spammy page titles
Over the last couple of weeks, I have noticed that Google aren't showing the page titles for my online shop anymore. They're set up with a third party plug-in piece of software, and while it's an old version of the software, the developer said it wouldn't be causing issues. They have suggested that I re-write my page titles to be less spammy. The thing is, Google haven't attacked just spammy looking titles, they're just taking a swoop through my whole site and not showing any of my page titles in their search results. I'm getting "Category Name - Shop Name" showing. Here's some of the page titles no longer appearing and I honestly have no idea how to rewrite these to not be spammy. Are there any good articles on what's spammy and what isn't? "Coconut oil - best tasting in Australia. Buy online from <my business="" name="">"</my> "Discount Vitamix Blender. Best deal in Australia. Buy online from <my business="" name="">."</my> "Natural & Organic skin care for the face | buy online in Australia from <my business="" name="">."</my> There are others that are showing the real page titles, but I think it's only a matter of re-indexing before they're all not showing. Any clue?
On-Page Optimization | | sparrowdog0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
Am I cannabalizing my title tags or is there a better way?
I've read some info about title tags and meta, and I'm getting a little confused. If there is a previous discussion that I've missed, please redirect me. thank you. So I have a locksmith and one of his pages is on Auto Locksmith. For every car, I have a page. i.e Acura, Audi, BMW etc. Here is my title tag: Acura Car Keys| Ignition Switch Repair| Key Duplication BMW Car Keys| Ignition Switch Repair| Key Duplication Same for the rest of the different car models on the site. I previously asked a question on here about "What is Cannibalization", and after reading the answer, as well as a full article about it, I think I may be potentially cannibalizing my site with these title tags, though my SEO Moz has not indicated that I am. Should my title tags be instead... Acura car keys| Acura Ignition Switch Repair| Acura Key Duplication for each vehicle page? Additionally, all the Meta Descriptions on each vehicle page read the same as well. Is this correct? We duplicate Acura car keys, repair ignition switches, extract broken keys, replace remotes, reprogram transponder keys and provide emergency locksmith srvc. Lastly, this is for a city, yet I have not placed the city modifier in my tags nor content. Somehow it knows what city I'm in because some of my pages are ranking on Page 1, however other pages are ranking like #188, #257...So I'm just confused. Thanks for any help you can provide. Jaye
On-Page Optimization | | jayestovall0 -
Duplicate Title & Content in WordPress
I'm getting a lot of Crawl Errors due to duplicate content and duplicate title because of category and tag posts in WordPress. I rebuilt the sitemap and said to exclude category and tags, should that clear up the issue? I've also went through and did NO INDEX and NO FOLLOW for all categories and posts. Any thoughts on this issue?
On-Page Optimization | | seantgreen0 -
Fixing Wordpress Title and Description Tag Placement
I know how important the title and description tag are and I know it is important to have them place at the top of the code. However, when I view the source on a Wordpress template, I see it looks messy. Here is an example of what the source looks like. Is there a plugin or an adjustment to be made so the code is cleaner? To get rid of spaces and blank lines in code. Or should I just not worry about the way the code looks? Notice the first example has a break after the <title>, then after the title there is this</p> <p style="color: #5e5e5e;"><strong><em><meta http-equiv="content-type" content="text/html; charset=UTF-8" /> </em></strong></p> <p style="color: #5e5e5e;"><strong><em> </em></strong>then the description? Can that be moved?</p> <p style="color: #5e5e5e;"> </p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span><head profile="http://gmpg.org/xfn/11"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span><title></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span>tite text goes here <span> </span></title> " /> Here there are no breaks after <title>and the <title> is directly above the description</p> <p style="color: #5e5e5e;"> </p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"> </span><span style="color: #5e5e5e;"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><head profile="http://gmpg.org/xfn/11"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><meta http-equiv="content-type" content="text/html; charset=UTF-8" /></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><title>tite text goes here</title>
On-Page Optimization | | hfranz0