Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The effect of same IP addresses on SERPs
-
Hi All,
Just wondering if anyone could shed some light on the following.
If I was ranking number 1 for a term, what would the effects be of creating another site, hosted on the same server / IP, same whois info, same URL but a different TLD, and trying to get this to rank for the term also.
Does G restrict search results to one IP per page or is this perfectly possible?
(The term is fairly uncompetitive)
Thanks,
Ben
-
Hi Guys,
Thanks for the responses, I appreciate both of your points.
The main reason for me to do it is increased visibility in the SERPs. The original site sometimes ranks1st and 2nd and has that position pretty much secured. It no longer requires active resources for link building and over time it will get these naturally.
I ask because I have recently acquired the .com TLD and instead of just 301'ing this, I thought I could make use of it and get maybe position 3 and 4 out of it.
All content is unique, all links are natural and editorial references and there is competition that could touch it (that I can see :).
The question really boils down to whether G will rank two sites that exist on the same IP on the same SERP? Does anyone know if this is possible or if there are factors in place to prevent this.
Thanks
Ben
-
Hi Ben
Any links, which are a key component of SEO could be split between the two sites rather than bolstering the single site.
Also would the content on this seperate site be unique from the original site? If not then the search engines may look at the new page and decided that it is not worthy of inclusion.
It is possible to rank for the same term with multiple pages on your site so for example the home page, about us and offers page could rank 1, 2 and 3 for a term. Aiming for this may be a better use of your time and efforts as seeing multiple listings for a site at the top of the rankings increases credibility for that site in the users eyes.
-
Why would you want to do it? Since you want to rank for the same term, it will only divide your resources as you will have to work on both of them.
Even if want to do this way, make sure not to go for illegitimate link building between the two domains. Moreover, Google is quite smart to identify SERP Hijacking methods.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP result (URL) doesn't change after a 301
A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André
Technical SEO | | ConclusionDigital0 -
Old URLs Appearing in SERPs
Thirteen months ago we removed a large number of non-corporate URLs from our web server. We created 301 redirects and in some cases, we simply removed the content as there was no place to redirect to. Unfortunately, all these pages still appear in Google's SERPs (not Bings) for both the 301'd pages and the pages we removed without redirecting. When you click on the pages in the SERPs that have been redirected - you do get redirected - so we have ruled out any problems with the 301s. We have already resubmitted our XML sitemap and when we run a crawl using Screaming Frog we do not see any of these old pages being linked to at our domain. We have a few different approaches we're considering to get Google to remove these pages from the SERPs and would welcome your input. Remove the 301 redirect entirely so that visits to those pages return a 404 (much easier) or a 410 (would require some setup/configuration via Wordpress). This of course means that anyone visiting those URLs won't be forwarded along, but Google may not drop those redirects from the SERPs otherwise. Request that Google temporarily block those pages (done via GWMT), which lasts for 90 days. Update robots.txt to block access to the redirecting directories. Thank you. Rosemary One year ago I removed a whole lot of junk that was on my web server but it is still appearing in the SERPs.
Technical SEO | | RosemaryB3 -
Does using data-href="" work more effectively than href="" rel="nofollow"?
I've been looking at some bigger enterprise sites and noticed some of them used HTML like this: <a <="" span="">data-href="http://www.otherodmain.com/" class="nofollow" rel="nofollow" target="_blank"></a> <a <="" span="">Instead of a regular href="" Does using data-href and some javascript help with shaping internal links, rather than just using a strict nofollow?</a>
Technical SEO | | JDatSB0 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Use webmaster tools "change of address" when doing rel=canonical
We are doing a "soft migration" of a website. (Actually it is a merger of two websites). We are doing cross site rel=canonical tags instead of 301's for the first 60-90 days. These have been done on a page by page basis for an entire site. Google states that a "change of address" should be done in webmaster tools for a site migration with 301's. Should this also be done when we are doing this soft move?
Technical SEO | | EugeneF0 -
How should I structure a site with multiple addresses to optimize for local search??
Here's the setup: We have a website, www.laptopmd.com, and we're ranking quite well in our geographic target area. The site is chock-full of local keywords, has the address properly marked up, html5 and schema.org compliant, near the top of the page, etc. It's all working quite well, but we're looking to expand to two more locations, and we're terrified that adding more addresses and playing with our current set-up will wreak havoc with our local search results, which we quite frankly currently rock. My question is 1)when it comes time to doing sub-pages for the new locations, should we strip the location information from the main site and put up local pages for each location in subfolders? 1a) should we use subdomains instead of subfolders to keep Google from becoming confused? Should we consider simply starting identically branded pages for the individual locations and hope that exact-match location-based urls will make up for the hit for duplicate content and will overcome the difficulty of building a brand from multiple pages? I've tried to look for examples of businesses that have tried to do what we're doing, but all the advice has been about organic search, which i already have the answer to. I haven't been able to really find a good example of a small business with multiple locations AND good rankings for each location. Should this serve as a warning to me?
Technical SEO | | LMDNYC0 -
How do I check if my IP is blocked?
We changed servers and where our sites once ranked very highly (page 1 for all sites), they now are nowhere to be seen. Someone suggested that our IP might be blocked. Someone else suggested SEOMoz was the place to go to get it checked. Any help would be GREATLY appreciated. With thanks. Bryan
Technical SEO | | FortressLearning0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0