The effect of same IP addresses on SERPs
-
Hi All,
Just wondering if anyone could shed some light on the following.
If I was ranking number 1 for a term, what would the effects be of creating another site, hosted on the same server / IP, same whois info, same URL but a different TLD, and trying to get this to rank for the term also.
Does G restrict search results to one IP per page or is this perfectly possible?
(The term is fairly uncompetitive)
Thanks,
Ben
-
Hi Guys,
Thanks for the responses, I appreciate both of your points.
The main reason for me to do it is increased visibility in the SERPs. The original site sometimes ranks1st and 2nd and has that position pretty much secured. It no longer requires active resources for link building and over time it will get these naturally.
I ask because I have recently acquired the .com TLD and instead of just 301'ing this, I thought I could make use of it and get maybe position 3 and 4 out of it.
All content is unique, all links are natural and editorial references and there is competition that could touch it (that I can see :).
The question really boils down to whether G will rank two sites that exist on the same IP on the same SERP? Does anyone know if this is possible or if there are factors in place to prevent this.
Thanks
Ben
-
Hi Ben
Any links, which are a key component of SEO could be split between the two sites rather than bolstering the single site.
Also would the content on this seperate site be unique from the original site? If not then the search engines may look at the new page and decided that it is not worthy of inclusion.
It is possible to rank for the same term with multiple pages on your site so for example the home page, about us and offers page could rank 1, 2 and 3 for a term. Aiming for this may be a better use of your time and efforts as seeing multiple listings for a site at the top of the rankings increases credibility for that site in the users eyes.
-
Why would you want to do it? Since you want to rank for the same term, it will only divide your resources as you will have to work on both of them.
Even if want to do this way, make sure not to go for illegitimate link building between the two domains. Moreover, Google is quite smart to identify SERP Hijacking methods.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SiteName Attribute Showing in Different Language in SERP
We are currently experiencing issues with our subdomain SiteName. Our parent company root domain is a Japanese language site, but we have an English subdomain that is for the United States primarily, and nearly rest of world for organic traffic. Our issue is that we have followed the guidelines here: https://developers.google.com/search/docs/appearance/site-names There was a large post on here with many responses including Googlers with issues others were having, but it has since been removed. Here is the code in place on our homepage: <script
Technical SEO | | Evan_Wright
type="application/ld+json"> { "@context": "https://schema.org",
"@type": "WebSite",
"name": "Mescius Developer Tools",
"alternateName": ["Mescius, inc.", "developer.mescius.com"],
"url": "https://developer.mescius.com" }
</script> Unfortunately this is what is appearing in the SERP. It is using the Japanese equivalent of our parent company. Screenshot 2024-02-23 at 3.37.55 PM.png Even though the relationship between root and subdomain should not be causing this, it seems like something is impacting this incorrect SiteName, and it is impacting CTR for the subdomain. Has anyone else experienced this and found a fix?0 -
SERPs started showing the incorrect date next to my pages
Hi Moz friends, I've noticed since Tuesday, November 9, half of my post's meta dates have changed in regards to what appears next to the post in the search results. Although published this year, I'm getting some saying a random date in 2010! (The domain was born in 2013; which makes this even more odd). This is harming the CTR of my posts and traffic is decreasing. Some posts have gone from 200 hits a day to merely 30. As far as on our end of the website, we have not made any changes in regards to schema markup, rich snippets, etc. We have not edited any post dates. We have actually not added new content since about a week ago, and these incorrect dates have just started to appear on Tuesday. Only changes have been updating certain plugins in terms of maintenance. This is occurring on four of our websites now, so it is not just specific to one. All websites use Wordpress and Genesis theme. It looks like only half of the posts are showing weird dates we've never seen before (far off from the original published date as well as last updated date -- again, dates like 2010, 2011, and 2012 when none of our websites were even created until 2013). We cannot think of a correlation as to why certain posts are showing weird dates and others the correct. The only change we can think of that's related is back in June we changed our posts to show Last Updated date to give our readers an insight into when we changed it last (since it's evergreen content). Google started to use that date for the SERPs which was great, it actually increased traffic. I'm hoping it's a glitch and a recrawl soon may help sift it around. Anybody have experience with this? I've noticed Google fluctuates between showing our last updated date or not even showing a date at all sometimes at random. We're super confused here. Thank you in advance!
Technical SEO | | smmour2 -
Why is Google replacing our title tags with URLs in SERP?
Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
Technical SEO | | Mobify
Peter mobify-site-www.mobify.com---Google-Search.png0 -
Reverse IP Lookup
I have a client that has over 90,000 incoming links from a single IP address. I can't figure out who's linking to them. I've used several different reverse IP lookup tools and can tell that the server is in Europe and ISP is AT&T Global Network Services Nederland B.V.. (http://www.ip-adress.com/reverse_ip/194.196.0.36) Says there's 0 hosts on that IP. Any suggestions?
Technical SEO | | DonnaDuncan0 -
Is “Bad IP Neighborhood” Theory still relevant?
Hi, I want to hear if there are any who believe that "Bad IP Neighborhood" Theory is still relevant? Find more information here: http://www.searchenginejournal.com/does-google-safebrowsing-prove-bad-ip-neighborhood-theory/10702/ Best regards, Jonathan
Technical SEO | | JoLinda911 -
Cloudflare Email Address Protecting & SEO
I have a client who uses Cloudflare to protect their email address on their website from spam and when I crawl their site looking for errors it causes it to report multiple broken links on each page. Does anyone know how this impacts SEO? Should I recommend removing Cloudflare?
Technical SEO | | farlandlee0 -
Website IP Location
My main target audience is in the UK, but my website's IP is in the United States. Would it be worthwhile to change the IP to a UK address? How would I go about that? Thanks!
Technical SEO | | theLotter0 -
SERP data went away??
As of a day ago, the SERPs in Google are showing our listing with NO meta description at all and the incorrect title. Plus the Title is varying based on the keywords searched. Info: Something I just had done was have the multiple versions of their home page (duplicate content, about 40 URLs or so) 301 redirected the the appropriate place. I think they accidentally did 302s. Anyone seen this before? Thanks
Technical SEO | | poolguy0