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PPC question for the experts
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I know this is paid search but since Moz had a section for it, I thought it would be ok to ask.
According to:Â http://support.google.com/adwords/answer/2497836?hl=en
Broad match modifier
+tennis +shoes
Ads may show on searches for
tennis shoes
buy tennis shoes
best shoes for tennisAds won't show on searches for
running shoes
tennis sneakersI'm using (for a client) +wedding +photographer. Â It should show on
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wedding photographer
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hire a wedding photographer
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best wedding photographer in dallas
It should not show on
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photographer in Dallas
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become a photographer
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dallas pictures
But it is. Â Why would this happen? Â Isn't that exactly what it says it won't show up on?
Also, Google writes:
Don't leave space between the plus sign (+) prefix and the word you're modifying!
•Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoesYet the client was told by Google the opposite.  "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense?
ETA: Â This is fairly clear to me:
Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes.
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The correct keyword is +wedding +photographer. Â No space between + and keyword. Â acquisio has a great broad modified keyword generator tool. Â Just paste your list of keywords into a box, and it will export a list with a + before each keyword.
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When an AdWords support rep says something that contradicts the AdWords Help documentation, it's hard to know what to believe. I usually point the contradiction out to the AdWords rep, and they will sometimes do more research to verify for me.
This sounds like expanded broad match to me: http://www.wordstream.com/expanded-broad-match
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I just read your question again and noticed that you also included the article in your question. Sorry about that
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Hi Matt,
The correct way to do it is leave space between each keyword.
+wedding +photographer.
This article via Google Ads should answer your question: http://www.google.com/ads/innovations/bmm.html
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Yes, we  have a full selection of negative keywords but the issue is whether it should be
+wedding +photographer
as it says on their website
or
+wedding+photographer
as the Google rep told my client, who I'm sure by now thinks I'm a confused fool costing him money.
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Do you have negative keywords on keywords you don't want to show. Negative keywords play a big role in what keywords the ad should show up for.
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