Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
PPC question for the experts
-
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask.
According to: http://support.google.com/adwords/answer/2497836?hl=en
Broad match modifier
+tennis +shoes
Ads may show on searches for
tennis shoes
buy tennis shoes
best shoes for tennisAds won't show on searches for
running shoes
tennis sneakersI'm using (for a client) +wedding +photographer. It should show on
-
wedding photographer
-
hire a wedding photographer
-
best wedding photographer in dallas
It should not show on
-
photographer in Dallas
-
become a photographer
-
dallas pictures
But it is. Why would this happen? Isn't that exactly what it says it won't show up on?
Also, Google writes:
Don't leave space between the plus sign (+) prefix and the word you're modifying!
•Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoesYet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense?
ETA: This is fairly clear to me:
Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes.
-
-
The correct keyword is +wedding +photographer. No space between + and keyword. acquisio has a great broad modified keyword generator tool. Just paste your list of keywords into a box, and it will export a list with a + before each keyword.
-
When an AdWords support rep says something that contradicts the AdWords Help documentation, it's hard to know what to believe. I usually point the contradiction out to the AdWords rep, and they will sometimes do more research to verify for me.
This sounds like expanded broad match to me: http://www.wordstream.com/expanded-broad-match
-
I just read your question again and noticed that you also included the article in your question. Sorry about that
-
Hi Matt,
The correct way to do it is leave space between each keyword.
+wedding +photographer.
This article via Google Ads should answer your question: http://www.google.com/ads/innovations/bmm.html
-
Yes, we have a full selection of negative keywords but the issue is whether it should be
+wedding +photographer
as it says on their website
or
+wedding+photographer
as the Google rep told my client, who I'm sure by now thinks I'm a confused fool costing him money.
-
Do you have negative keywords on keywords you don't want to show. Negative keywords play a big role in what keywords the ad should show up for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0 -
What are the best sources for finding competitor PPC spending by category?
Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category? Thank you.
Paid Search Marketing | | JoeAmadon0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0
