Link building for a product review site
-
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category.
Assume only the following:
- The website is basically a blog
- Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content
- The website is in a local, non-english language
Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes?
So far, I'm thinking the following:
- Product manufacturers (very low success chance, as the review site is fairly new and in a localized language)
- E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review)
- Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new)
Any ideas would be appreciated, thanks!
-
Hey Mike,
Apologies if i pronounced your name incorrectly.
In answer to your questions:
1. Do both. The review on the site will bring in longtail traffic for the client and the link from the competition or secondary review will pass more authority back to your site.
2. That's a tricky one- what is the local language? In the first instance I would use advanced operators that alow content submissions or have communities around your product. FOr example: intitle:write for us "beauty" or use the wildcard to search for lists "top*Beauty Blogs [local place name]"
3.Why not contact a local beauty school and ask them to trial the product? Or sponsor a prize giving/ award ceremony/study group/sports team and get them to link back to your site.
4. This depends on the scenario, if you link is on a blogroll with 100 other links all using keywords to link then this is bad .But if your site is on a blogroll with a small amount of quality sites, this is fine.
Link Building is like your diet, everything is fine in moderation.
-
Thanks for the response Anthony!
However, I'm mainly interested in link prospecting / building opportunities. The client himself is building the content, so my job is prospecting sites, doing outreach and building relationships.
-
Good stuff, thanks! I have to say, I wasn't expecting a video actually tailored for my response (thought it might be some general link building video that I might find useful).
Let me give you some more details:
- the client is actually building all the content (though I will advise him on what content performs best, what are people looking for and so on), so I'm there only for the actual link building (outreach + promoting the articles)
- the client doesn't care about monetizing his website atm (so no affiliate links, at least for now)
Regarding what you said, a few questions:
- You've mentioned getting/buying some products and sending them to a local blogger for a review article with a backlink. Would this get higher return than the client actually reviewing them himself?
- Web 2.0 websites, any idea which work well with non-english websites? Already checked hubpages and couldn't find anything related to cosmetic related local language queries.
- You've mentioned link building from universities and colleges in your answer, but haven't seen this in the video. What did you have in mind?
- What do you think about getting "blogroll" backlinks, on blogs which are in related niches (lifestyle, nutrition, what you mentioned in the video)? Being blogwide, are those too spammy?
Thanks again, really appreciate the effort!
PS: You can call me Mike
-
Hi Mahai-
If you are writing reviews on your website, I would focus on making them the most comprehensive reviews available online of each product you are reviewing. A well-written, thought-out, balanced review with great pictures will be appreciated by everyone.
If the review is positive, the company whose product is reviewed might very well link out to you. Who doesn't like linking/sharing a positive testimonial/review for their own product? Make it easy for them to link to it. Offer an embeddable badge or graphic perhaps.
Other websites looking for information about the product will also likely link to your review as well, respecting it for the well-thought out, balance review that it is.
Put the focus on the reviews. The links will come.
-
Hi Mihai,
Great questions. I put together a video for you explaining what I would do to build links to your site. It goes over the basic stuff like doing outreach, competitions and review to the more complex stuff like getting universities and colleges to link to your site. I hope you like it and find it useful. Any feedback would be greatly appreciated.
http://www.youtube.com/watch?v=FZi6ppj6yjw
Thanks,
Ross
-
An interesting idea, though not so popular with non-english speaking countries. Also, the website being new, I prefer to have most if not all content on the website itself, at least until there's a minimum dozen of posts/reviews.
Thanks!
-
Would recommend joining myblogguest.com this way you can get articles with back links to websites of your choice and you can also publish articles on great and popular websites provided you can submit quality articles that you wrote yourself. Your articles can contain anchor text with backlinks to your website.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a trusted link building service
Can anyone recommend a service to build quality links to our site and work with us on a content strategy, preferably UK based? We have recently recovered from a link penalty and whilst this has been removed we now need to re-build a quality bank link profile. I've looked into the Moz recommendations but not many seem to be based in the UK or if that doesn't matter then I'd be interested to know people's experience. Basically, since the penalty we've become very nervous about link building even though we didn't necessarily create the problem! As a small team we've looked to outsource this and have looked at VA's but not confident the links they will achieve will be of good quality
Link Building | | Ham19790 -
Using Online Communities for link building..
Hello. All I have a question in regards to online communities. Is joining an online community( i.e. Industry related forums, commenting on industry related news sites, responding to blog post) a good way to do link building? I don't mean in the sense of spamming but actually being an active part of a online community and adding valuable to the conversation. I have tried posting blog post on a industry related online community: biggerpockets.com but this site does not show up as a link when I pull an open site explorer for my website. Any suggestions ?
Link Building | | AubbiefromAubenRealty0 -
Should I build links to wordpress category pages?
Hi guys, I'm working on http://www.top-10-dating-reviews.com and planto build links to the category pages - is that the best strategy for a comparison site like this? This is a wordpress site and I read that category pages should be no indexed is that the case? If so then obviously I'd be wasting my time building links to these pages as google wouldn't index them anyway. Any advice on the best strategy for link building would be much appreciated!
Link Building | | SamCUK0 -
First links for a new site?
What would be the first links you get for a new site? Yahoo and BOTW directory links? What are your favorites?
Link Building | | Mozzin0 -
Link Building Equity and Penguin
Dear all After talking with our company's SEO company they have advised that a link builder we employ to post artciles is posting on sites which will have negative page rankings / equity and which Penguin will penalise. These are the sites our link builder is posting on: wordpress.com
Link Building | | gavinr
weebly.com
blogger.com
livejournal.com
tumblr.com
squidoo.com
blog.com Ouir SEO company have advised we ask our link builder to stop posting articles to these sites as Penguin will penalise us because of it. Do you agree? Thanks Gavin0 -
Best Link Building technique using SEOMoz tools & Open Site Explorer
Hi, We've been with SEOMoz for a year or two now, but have have kept an eye out for productive link building tools to help the team. To be honest we're struggling with Open Site Explorer because, although it enables us to discover competitors links it doesn't provide much link management functionality. A simple example would be the ability for Open Site Explorer to show links to domains which my clients already have in a different colour, so that we don't waste time exploring dead ends. I'd be very interested to hear tips how other people use the SEOMoz tools to manage their link building as I suspect we may be missing a trick or two... Thanks in advance!
Link Building | | JonathanSmith0 -
Link building options...slim
I am in a smaller town and sell real estate. I have seen a lot of the competitors links and some of them are just blog commenting spam and things like that (although they are ranking well for certain terms and their links are coming from sites that have nothing to do with real estate.) I guess what I am trying to say is should I start going after links from other towns/cities in my state or should I go outside of my state and start looking for other links in other cities and states? I have bought my townstate.com from someone recently and it ranks highly for town,state. I am trying to find different ways to get to number one for my "town, state real estate". What would you do? Would you continue to add content once a week or so as well as build links? Thanks!
Link Building | | blake-766240 -
Mobile sites link strategies
Hi, I am working for a large mobil-site (+200.000 pages), to improve their SEO, and am trying to figure out the best way to set up a linkbuilding strategy for the site. The urls are very dynamic and often rather long so deep linking is difficult. Any input/ideas would be welcome 🙂 Jens Peter
Link Building | | jpndk0