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3 Brands, 3 Services, 3 Different Websites Right?
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My client was told that having 1 website for 3 different brands/services is better than having 3 websites.
I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference.
Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible.
Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes.
Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services.
I really appreicate any input/insight to this. Thank you so much in advance!!!!
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OK... thank you.
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Moosa,
Thank you for your input. I couldn't agree more!
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EGOL,
Thank you for the feedback and I would agree with you if it was one company. Unfortunately this can not be done because it is not just one company, they are 3 different francises with strong branding. I asked right away if forming one company was possible and I was told not a chance.
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If I owned a company that did plumbing, electrical and air I would call it EgolServices.com and I would have ONE website.
All of the links that any part of that business earned would benefit the entire domain.
And all of the trust that my plumbing staff earned would generate repeat business when the same client needed air. All of the trust that my electric staff earns would generate repeat business for my plumbers.
Why make clients make separate decisions when you are out there doing good work?
The big air conditioner that you want in the house will probably need a more substantial wiring. Just call EgolServices and they will take care of it.
I think that this is a nobrainer. NoBrainer.
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3 separate companies when offer 3 different services, it’s good to have 3 separate websites as 1 website for 3 different companies can be confusing from the user end and you will witness people bouncing from the website without completing the Goal.
Another thing that I really wanted to clear is that no paid traffic helps in improving the organic SERPs, this is the myth that most website owners have in mind which have nothing to do with reality.
Having 1 separate website for each service will help webmaster to easily work on it and get it rank well from the desired key phrases at the same time it will be easy for visitors to understand what service your company offer and use it when required.
Hope this helps!
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