3 Brands, 3 Services, 3 Different Websites Right?
-
My client was told that having 1 website for 3 different brands/services is better than having 3 websites.
I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference.
Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible.
Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes.
Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services.
I really appreicate any input/insight to this. Thank you so much in advance!!!!
-
OK... thank you.
-
Moosa,
Thank you for your input. I couldn't agree more!
-
EGOL,
Thank you for the feedback and I would agree with you if it was one company. Unfortunately this can not be done because it is not just one company, they are 3 different francises with strong branding. I asked right away if forming one company was possible and I was told not a chance.
-
If I owned a company that did plumbing, electrical and air I would call it EgolServices.com and I would have ONE website.
All of the links that any part of that business earned would benefit the entire domain.
And all of the trust that my plumbing staff earned would generate repeat business when the same client needed air. All of the trust that my electric staff earns would generate repeat business for my plumbers.
Why make clients make separate decisions when you are out there doing good work?
The big air conditioner that you want in the house will probably need a more substantial wiring. Just call EgolServices and they will take care of it.
I think that this is a nobrainer. NoBrainer.
-
3 separate companies when offer 3 different services, it’s good to have 3 separate websites as 1 website for 3 different companies can be confusing from the user end and you will witness people bouncing from the website without completing the Goal.
Another thing that I really wanted to clear is that no paid traffic helps in improving the organic SERPs, this is the myth that most website owners have in mind which have nothing to do with reality.
Having 1 separate website for each service will help webmaster to easily work on it and get it rank well from the desired key phrases at the same time it will be easy for visitors to understand what service your company offer and use it when required.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advice on estate agent website SEO next steps
Hi everyone, I have been working on the SEO for this website for a while now and have had a good amount of success increasing the traffic and rankings. However our main hurdle is improving conversions on the actual website - we want to encourage more people to book a valuation. Does anybody have any suggestions on how we can improve this? The website is www.richardkendall.co.uk Thank you
Web Design | | sophiecrosby970 -
A question about title tag when the page has 2 services.
Hi all, Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why? SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC) SEO | PPC | brand name (Will the keywords dilute each other?) SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content. I really appreciate your help and explanation. Thank you!
Web Design | | Raymondlee0 -
Looking to remove SSL because it is causing very slow website download speeds. Does WP have a plugin that redirects SSL urls to non SSL urls?
After some extended debate with our web development team we are considering dropping the SSL from our website because it is adding almost 2 additional seconds to our download speeds. We know there is a SEO boost from having a SSL but we believe the extended download speeds maybe outweighing the benefit. However we are concerned about the SEO implications of having no method possible of redirect SSL to non SSL webpages. Does anybody know of a Wordpress Plugin that can force redirect SSL urls to non SSL urls?
Web Design | | RosemaryB0 -
How can a Pincode finder website be SEO optimised?
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode") Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows: What should the page-structure / structure of the website be for ranking well on Google? What should be the URL structure? Other suggestions to rank well on Google in this regards? Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data) http://www.getpincode.info http://www.pincode.net.in Pls. help...
Web Design | | ShalinTJ0 -
Best SEO practice - Umbrella brand with several domains
Hi, we have several blogs and comparison sites on specific topics. All the domains rank on top positions in very competitive niche markets. We think that we can get more profit out of the domains when we put them under an umbrella brand. Customers that visit domain A can then also find products easily on domain B. We see this for example on health.com, with several brands in the top. To maintain or improve our rankings i'm looking for specific information for the link structure. For example, is it better to have the 'about us'/rel=author on each domain, with contributors on that specific domain or is it better to have them all in the (umbrella) brand domain. At the moment we have the structure like this: domainA.com, domainA.com/blog, domainA.com/about-us and domainB.com, domainB.com/blog, domainB.com/about-us. I think to maintain the rankings it is best to keep specific content (like blog/ about us) on the domain. So is it the best to just do side wide links with a logo (like health.com) and what about hosting? We work with wordpress, so all domains will be hosted on one ip? when we use the multiple site option of WP? All information on this topic is more than welcome 🙂
Web Design | | remkoallertz0 -
Looking for a website review.
Hello, Our web team and I have been building a e-commerce website for the past couple of months. The project is nearing its end and I was just wondering if there are any big issues on this website that jump out at anyone, besides the fact that it hasn't been submitted anywhere or there has been no link building done yet. The website is wheelchairparts.com All feedback and constructive criticism is appreciated! Thanks!
Web Design | | Mike.Bean0 -
How to judge a good website designer?
I am looking into hiring a company to redesign my website. What tips can someone give me about how to judge whether a company is good or not? I am most interested in the website being designed to work well with SEO and crawls. Do I compare the rankings of the websites they have in their portfolio? I'm so petrified that I'm going to make the wrong choice.
Web Design | | CapitolShine1 -
Websites with hidden source data?
Hi, I've noticed that when looking at this site I cannot view their souce data: http://www.lloydspharmacy.com/ All that appears is this: | | |
Web Design | | rossmawd
| | |
| | |
| | |
| |
|
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | | Am I just doing something wrong here? Is this an alternate way of setting up a website and how does it work with regards to SEO? Thanks, Ross0