Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Keyword Research
    4. Google changes my title in search results randomly, any idea why?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google changes my title in search results randomly, any idea why?

    Keyword Research
    3
    6
    1287
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • isntworkdull
      isntworkdull last edited by

      hi all,

      i recently noticed google changing the title tag of one of my pages in search results for certain keywords...

      I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc...

      In my case they are litterally adding key words to it...

      Example -

      See Image 1 - This is my main keyword - the title displays correctly

      See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title

      Any ideas why this happens?

      fr0PIK7.jpg sv6zWOu.jpg

      1 Reply Last reply Reply Quote 0
      • isntworkdull
        isntworkdull @SorinaDascalu last edited by

        Thanks for the info Sorina, i agree with you that Google decided the page is also relevant for the keyword cctv cameras...

        But i disagree with google.. lol.. i mean, we have a cameras page, the recorder page has nothing to do with cameras, there are no cameras on that page, it is recorders...

        Just seems a little odd to me... I will try lengthening the title as it is a little short (only 36 characters)... perhaps if its a bit longer they wont bother adding to it...

        Thanks again

        1 Reply Last reply Reply Quote 0
        • SorinaDascalu
          SorinaDascalu last edited by

          In some cases Google rewrites the title of web pages in its search results pages. Here is the exact answer from a Google Employee about this issue:

          In general, when we run across titles that appear to be sub-optimal, we may choose to rewrite them in the search results. This could happen when the titles are particularly short, shared across large parts of your site or appear to be mostly a collection of keywords. One thing you can do to help prevent this is to make sure that your titles and descriptions are relevant, unique and compelling, without being "stuffed" with too much boilerplate text across your site.

          (source: http://productforums.google.com/forum/#!msg/webmasters/GxPvar_uSwE/ARAsgZ5Rt0kJ)

          In your case I believe Google decided that your page is also relevant for the keyword "CCTV Cameras" and added that to the page title.

          isntworkdull 1 Reply Last reply Reply Quote 1
          • isntworkdull
            isntworkdull @isntworkdull last edited by

            sorry

            I just realised in image 2 i used the words "scrolling down" suggesting the search result in question is on page one... my mistake - it is not, the search result in question is on the second page of results...

            The images were just to show people the same website page with different tittle tag in google search results...

            1 Reply Last reply Reply Quote 0
            • isntworkdull
              isntworkdull @Bondara last edited by

              just logged out and tested, i still get the same...

              i should point out with image 2 - there is another of our pages that ranks on page 1 for the keyword in that image... but if you go to page two, it shows the page reffered to in image 1 - and you can see the different title...

              isntworkdull 1 Reply Last reply Reply Quote 0
              • Bondara
                Bondara last edited by

                I'm getting different results then you,

                I can see your login to your Google account, try login out or if your using Chrome use incognito to search.

                What you got, same or different?

                isntworkdull 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Faizali.786

                  Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)

                  keyword difficulty keyword explorer

                  Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
                  Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
                  Semrush: Search volume 90k, KD 31
                  Ahrefs: KD 1 (Very Easy)
                  These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
                  Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
                  Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
                  Any insights you can provide would be greatly appreciated!
                  Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
                  Thanks,

                  Keyword Research | | Faizali.786
                  0
                • E_F

                  Has the keyword planner search volume metric gone crazy?

                  I use the search volume found in keyword planner to score and weight my keywords in a similar way as Rand showed us in this WBF. This week I've found that in many cases suddenly the singular and plural version of the keyword have the same search volume. This seems crazy to me as singular and plural is not the same, the intent is different but more importantly they behave very differently from each other when looking at their track record in Adwords (impressions, clicks, conversions, CTR, CVR etc...all different). For example, here's a screenshot of 4 keywords (singular and plural versions of 2 phrases) with search volume captured a couple of months ago. Now here's another screenshot of the same keywords taken from Keyword planner today. Any ideas why this would be happening? Does it makes sense to you? It just seems buggy to me. Thanks!

                  Keyword Research | | E_F
                  0
                • SSFCU

                  KWs w/ no bids on Google AdWords

                  When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition. Thanks,
                  Sarah

                  Keyword Research | | SSFCU
                  0
                • SnapComms

                  Accuracy of search volume for keyword planner v old keyword tool?

                  Hi there, I'm (logged into Google Adwords)  and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz).  Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true).  Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much

                  Keyword Research | | SnapComms
                  1
                • JDog98

                  Where can I find data on growth in individual keyword search terms, over tiime?

                  I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.

                  Keyword Research | | JDog98
                  0
                • Frost

                  Global Search Count

                  If I ranked top on google for a keyword for Exact  Local Search Count say 2000.How much of the Exact Global Search Count of 4000 contribute to  Exact Local Search Count

                  Keyword Research | | Frost
                  0
                • Motivators

                  Search Volume vs. CTR

                  Is it better to optimize based on search volume or click through rate? For example: If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?

                  Keyword Research | | Motivators
                  0
                • GrouchyKids

                  Unusual Words - How to Check what Google Recognises

                  I want to check which words Google is aware of, I remember Danny Dover talking about "SeoMoz.org" and theorising that Google couldn't understand that SEO was in the URL because it didn't understand that "Moz" was a word and therefore couldn't seperate the 2 words "SEO and "Moz" out. Any ideas, I thought about using Google Instant but as it comes up with "seomoz" when i type in "seom" so am assuming that this detail is taken from a diffrent source. Justin

                  Keyword Research | | GrouchyKids
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.