Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Keyword Research
    4. Google changes my title in search results randomly, any idea why?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google changes my title in search results randomly, any idea why?

    Keyword Research
    3
    6
    1288
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • isntworkdull
      isntworkdull last edited by

      hi all,

      i recently noticed google changing the title tag of one of my pages in search results for certain keywords...

      I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc...

      In my case they are litterally adding key words to it...

      Example -

      See Image 1 - This is my main keyword - the title displays correctly

      See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title

      Any ideas why this happens?

      fr0PIK7.jpg sv6zWOu.jpg

      1 Reply Last reply Reply Quote 0
      • isntworkdull
        isntworkdull @SorinaDascalu last edited by

        Thanks for the info Sorina, i agree with you that Google decided the page is also relevant for the keyword cctv cameras...

        But i disagree with google.. lol.. i mean, we have a cameras page, the recorder page has nothing to do with cameras, there are no cameras on that page, it is recorders...

        Just seems a little odd to me... I will try lengthening the title as it is a little short (only 36 characters)... perhaps if its a bit longer they wont bother adding to it...

        Thanks again

        1 Reply Last reply Reply Quote 0
        • SorinaDascalu
          SorinaDascalu last edited by

          In some cases Google rewrites the title of web pages in its search results pages. Here is the exact answer from a Google Employee about this issue:

          In general, when we run across titles that appear to be sub-optimal, we may choose to rewrite them in the search results. This could happen when the titles are particularly short, shared across large parts of your site or appear to be mostly a collection of keywords. One thing you can do to help prevent this is to make sure that your titles and descriptions are relevant, unique and compelling, without being "stuffed" with too much boilerplate text across your site.

          (source: http://productforums.google.com/forum/#!msg/webmasters/GxPvar_uSwE/ARAsgZ5Rt0kJ)

          In your case I believe Google decided that your page is also relevant for the keyword "CCTV Cameras" and added that to the page title.

          isntworkdull 1 Reply Last reply Reply Quote 1
          • isntworkdull
            isntworkdull @isntworkdull last edited by

            sorry

            I just realised in image 2 i used the words "scrolling down" suggesting the search result in question is on page one... my mistake - it is not, the search result in question is on the second page of results...

            The images were just to show people the same website page with different tittle tag in google search results...

            1 Reply Last reply Reply Quote 0
            • isntworkdull
              isntworkdull @Bondara last edited by

              just logged out and tested, i still get the same...

              i should point out with image 2 - there is another of our pages that ranks on page 1 for the keyword in that image... but if you go to page two, it shows the page reffered to in image 1 - and you can see the different title...

              isntworkdull 1 Reply Last reply Reply Quote 0
              • Bondara
                Bondara last edited by

                I'm getting different results then you,

                I can see your login to your Google account, try login out or if your using Chrome use incognito to search.

                What you got, same or different?

                isntworkdull 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Faizali.786

                  Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)

                  keyword difficulty keyword explorer

                  Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
                  Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
                  Semrush: Search volume 90k, KD 31
                  Ahrefs: KD 1 (Very Easy)
                  These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
                  Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
                  Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
                  Any insights you can provide would be greatly appreciated!
                  Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
                  Thanks,

                  Keyword Research | | Faizali.786
                  0
                • VinJGirl

                  Google: Is There a Way to Find Your "Unknown Search Terms"

                  I believe Google stopped reporting search terms for privacy reasons. All my searches show as "unknown". I found a video that showed how to get around this but it's not current. Is there any way to get your Google terms search information? Thanks, Jo-Ann

                  Keyword Research | | VinJGirl
                  0
                • sararufo

                  Keywords with no search volume

                  Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!

                  Keyword Research | | sararufo
                  0
                • Kevin_P

                  Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?

                  I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of  5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?

                  Keyword Research | | Kevin_P
                  0
                • SnapComms

                  Accuracy of search volume for keyword planner v old keyword tool?

                  Hi there, I'm (logged into Google Adwords)  and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz).  Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true).  Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much

                  Keyword Research | | SnapComms
                  1
                • matt-14567

                  Is there any way to track search volume for a particular keyword on a day-to-day basis?

                  My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.

                  Keyword Research | | matt-14567
                  0
                • Amjath

                  How does Google treat the symbols ® and ™ if they are part of keyword?

                  For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.

                  Keyword Research | | Amjath
                  0
                • aircyclemegan

                  Is the all in title technique helpful?

                  I watched a tutorial on lynda.com about keyword research. And they said to use the All In Tittle trick to see how many pages on google are optimized for that keyword - do you reccommend using that method as well? In google, you type allintitle:"key word phrase" and the results show how many page titles are optimized for that phrase. Should I use this technique as well when choosing keywords?

                  Keyword Research | | aircyclemegan
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.