Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer
-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta name Author
Hello! I have a problem. I'm using Rank Math for WordPress. But I can’t configure a basic thing such as <meta name="author" content="" />. I had to insert this code manually using the hook. Does anyone know a normal way to do this markup? Example page: https://b-shoes.com/foot-shaped-shoes/ Thank you!
Technical SEO | | WayneM.0 -
Meta Description for ALL my Posts is Being Overwritten!
Every single one of my posts meta descriptions are being overritten with the same meta description! I use Yoast and have proper meta descriptions in my posts, but something seems to be overriding them. https://ibb.co/rcgWNXb Any idea what could be causing this? Thank you!!! Mike
Technical SEO | | naturalsociety1 -
Alt text and itemprop description
I want to optimise the logo on our site. Our developers have presently got the site logo code like this: 601 character description, no keywords 1. How best to use the alt text and description? 2. Do I concentrate on alt text? Isn't the 601 character description:
Technical SEO | | abisti2
a) too long, and
b) an opportunity to add relevant keywords again, like the alt text?0 -
Phone number in Meta Description - Is it a good idea?
Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content, and other black hat techniques so I'm leery of anything they do.
Technical SEO | | mathamatix0 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | | KempRugeLawGroup3 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
Meta tag "noindex,nofollow" by accident
Hi, 3 weeks ago I wanted to release a new website (made in WordPress), so I neatly created 301 redirects for all files and folders of my old html website and transferred the WordPress site into the index folder. Job well done I thought, but after a few days, my site suddenly disappeared from google. I read in other Q&A's that this could happen so I waited a little longer till I finally saw today that there was a meta robots added on every page with "noindex, nofollow". For some reason, the WordPress setting "I want to forbid search engines, but allow normal visitors to my website" was selected, although I never even opened that section called "Privacy". So my question is, will this have a negative impact on my pagerank afterwards? Thanks, Sven
Technical SEO | | Zitana0