Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer
-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
How to fix: Attribute name not allowed on element meta at this point.
Hello, HTML validator brings "Attribute name not allowed on element meta at this point" for all my meta tags. Yet, as I understand, it is essential to keep meta-description for SEO, for example. I read a couple of articles on how to fix that and one of them suggests considering HTML5 custom data attribute instead of name: Do you think I should try to validate my page? And instead of ? I will appreciate your advise very much!
Technical SEO | | kirupa0 -
Product meta tags are not updating in my Magneto website!
I need some help! For some reason, each time I update the product meta tags in my Magento website, it doesn't change on the current website? Could someone help me understand why that is?
Technical SEO | | One2OneDigital0 -
How to block text on a page to be indexed?
I would like to block the spider indexing a block of text inside a page , however I do not want to block the whole page with, for example , a noindex tag. I have tried already with a tag like this : chocolate pudding chocolate pudding However this is not working for my case, a travel related website. thanks in advance for your support. Best regards Gianluca
Technical SEO | | CharmingGuy0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
Replace Header Text With Image
I have a static website that I would like to retheme. I have the mockup, and its spliced. The website holds nice rankings right now, and I want to keep them in place. The one thing that will change with this new design is the header will no longer be text, but instead an image. Is there a way to ensure googlebot still sees the H1 tag header exactly how it is now but use an image for the header instead? I dont want any blackhat tricks that will get me banned. Just wondering if there is a simple way to have googlebot see the header as text (not ALT img txt) so the site does not appear to have changed at all. (It hasnt, I only am changing the graphics and colors of background, and header image for better branding.
Technical SEO | | getbigyadig0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0
