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Outranking a competitor when their domain name is the keyword
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Hi I'd just like to ask the opinion of my fellow members here :
We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too!
Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ?
Thanks!
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Perhaps not THE deciding factor - and yes I agree that the backlinks are perhaps of a higher strength/quality - but surely the domain name still plays SOME part in the overall ranking of the site? Or is this something that used to be effective and that's why people bought up domain names that matched their highest traffic keywords?
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IMO, it can't be a deciding factor. I believe the site has higher number of quality backlinks than you do.
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