undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Outranking a competitor when their domain name is the keyword

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Outranking a competitor when their domain name is the keyword

Technical SEO
2
3
1.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • DanHill
    DanHill last edited by Apr 13, 2011, 5:54 AM

    Hi I'd just like to ask the opinion of my fellow members here :

    We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too!

    Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ?

    Thanks!

    1 Reply Last reply Reply Quote 0
    • DanHill
      DanHill @IM_Learner last edited by Apr 20, 2011, 9:40 AM Apr 20, 2011, 9:40 AM

      Perhaps not THE deciding factor - and yes I agree that the backlinks are perhaps of a higher strength/quality - but surely the domain name still plays SOME part in the overall ranking of the site? Or is this something that used to be effective and that's why people bought up domain names that matched their highest traffic keywords?

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,7 days
      • IM_Learner
        IM_Learner last edited by Apr 13, 2011, 6:51 AM Apr 13, 2011, 6:51 AM

        IMO, it can't be a deciding factor. I believe the site has higher number of quality backlinks than you do.

        DanHill 1 Reply Last reply Apr 20, 2011, 9:40 AM Reply Quote 0
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • SwanseaMedicine

          Measuring the size of a competitors website?

          I think our website is too big, far too many indexed pages. I'd like to do some research on how big our competitors' websites are (how many indexed pages). Is there a way to do this? Cheers, Rhys

          Technical SEO | Mar 24, 2017, 7:29 AM | SwanseaMedicine
          0
        • usDragons

          Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?

          My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!

          Technical SEO | May 13, 2016, 3:30 PM | usDragons
          0
        • fabrizzio

          Localized domains and duplicate content

          Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice

          Technical SEO | Feb 16, 2013, 4:42 PM | fabrizzio
          0
        • AscendLearning

          Transfer a Main Domain to a Sub-Domain

          My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain. I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain). I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding. Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact? Btw, I will be using Danny Dover's guide on properly moving domains where appropriate. Thanks!

          Technical SEO | Dec 3, 2012, 9:05 PM | AscendLearning
          0
        • solution.advisor

          Keyword not showing

          Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there  a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca? thanks

          Technical SEO | Dec 3, 2012, 8:57 PM | solution.advisor
          0
        • media-surfer

          Umlaut in domain

          Hi, My client wants to expand it's business to Germany and logically we need a domain name to match. We've found a great one and regsiterd several variants to it. However I just found out that in Germany it is possible (while here it's not) to register a domain with an umlaut. My question is: will google assign more value to: schädlinge.de than schadlinge.de when users search for schädlinge? If yes, how large will the difference be? (I will use an umlaut in the title etc) Kind regards,
          Jason.

          Technical SEO | Sep 6, 2012, 2:52 PM | media-surfer
          0
        • Archers

          I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

          I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

          Technical SEO | Feb 1, 2012, 7:22 PM | Archers
          0
        • Malarowski

          Does a TM in the keyword have effect?

          If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.

          Technical SEO | Aug 18, 2011, 2:37 PM | Malarowski
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter

        Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.