Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What language to use for URL's for Russian language?
-
Hi,
Our site is in English, Spanish, Danish and Russian - the URL's are individual to the language they are in, but of course, Russian contains some strange characters so I decided not to use them in the URL's
Any advice on how to create the URL's for russian language pages?
thanks
-
Hi,
Technically if your cms and server can handle incoming urls with utf8 characters in them then you should be ok. I have seen some instances where the setup does not like them and produces 404 errors when you try to include these characters in the url, but most times it is fine. Google will display utf8 urls in the search results without problem (check out the wikipedia result here)
There is a further consideration though which is one I face a lot with Greek (similar to russian in some ways) which is how these urls are shared in mails, social media etc. A lot of the times these urls end up getting automatically url encoded and the url shown in the mail or facebook etc is a long, long string of url encoded characters which is impossible to read, gives no indication of what the page is about and generally looks bad (try putting that link above into facebook....nasty). For this reason I usually choose to do 'greeklish' urls which is a latin character representation of the greek characters. There are usually some common practices in regards how the local language is 'recreated' in latin characters, there are for Greek, I would assume there are for Russian also. So with that in mind, if you have a russian speaker who is familiar with that kind of thing I would be inclined to make the urls themselves 'russianlish'.
My two cents!
-
Listen to Matt Cutts awesome answer here LOL!!!: http://www.youtube.com/watch?v=suTDT6-Q8NE
I think your special characters may depend on the search engine. Go to Russia's search engine and find out if your URLs display better there: http://www.yandex.com/
I believe Yandex is more popular there than Google is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to 'default' or English (/en) version of site?
Hi Moz Community! I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site. We have an international set-up of: www.domain.com (in english) www.domain.com/en www.domain.com/en-gb www.domain.com/fr-fr www.domain.com/de-de and so on... All the canonicals and HREFLANGs are set up, except the English language version is giving me pause. If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions. The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another. Three options I can see: Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version. **Redirect the / version of the site to /en. **The reverse of the above. **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site. It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version. It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path. Anything to be aware of? Any recommendations or advice would be much appreciated.
International SEO | | MaxSydenham0 -
Using a top level domain name and directing it to a subfolder
Hi, we have a large international network. Our main website sits on .com domain and is used by the UK market. We have an international site in a subdirectory .com/dk/ for Denmark for example. We have also purchased the domain name www.ourcompany.dk/. Should we be forwarding the domain name (www.ourcompany.dk/) to point to the subdirectory www.ourcomany.com.dk/ so in the browser it shows up as www.ourcompany.dk or should we be displaying it as www.ourcompany.com/dk/? Are there any pros and cons to this method? Which one is best and are there any benefits in SEO. Ideally we want the .com domain name to have the best domain authority so would this impact it in any way? Any tips would be great.
International SEO | | Easigrass0 -
Is using JavaScript to render translations safe for International SEO?
Hello World! Background: I am evaluating a tool/service that a company wants to use for managing the translated versions of their international/multi-lingual websites: https://www.transifex.com/product/transifexlive/ Transifex is asking webmaster to "simply add a snippet of JavaScript" to their website(s); the approved translations are added by the business in the back-end; and the translated sites are made live with the click of a button (on/to the proper ccTLD, sub-domain, or sub-directory, which is specified). CONCERN: Even though I know Google reads JavaScript for crawling and ranking,
International SEO | | SixSpokeMedia64
I am concerned because I see the "English text" when I view the source-code on the "German site", and I wonder if this is really acceptable? QUESTION: Is a service like this (such as Transifex using JavaScript to render translations client-side) safe for indexing and ranking for my clients' international search engine visibility, especially via Google? Thank you!0 -
What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?
Hi What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ? All Best Dan
International SEO | | Dan-Lawrence0 -
In the U.S., how can I stop the European version of my site from outranking the U.S. version?
I've got a site with two versions – a U.S. version and a European version. Users are directed to the appropriate version through a landing page that asks where they're located; both sites are on the same domain, except one is .com/us and the other is .com/eu. My issue is that for some keywords, the European version is outranking the U.S. version in Google's U.S. SERPs. Not only that, but when Google displays sitelinks in the U.S. SERPs, it's a combination of pages on the European site and the U.S. site. Does anyone know how I can stop the European site from outranking the U.S. site in the U.S.? Or how I can get Google to only display sitelinks for pages on the U.S. site in the U.S. SERPs? Thanks in advance for any light you can shed on this topic!
International SEO | | matt-145670 -
Where is it appropriate to use a .eu domain?
My client, a UK company, has a .eu domain and want to rank primarily in the UK but also worldwide, is a .eu domain appropriate?
International SEO | | peeveezee0 -
Can multiple hreflang tags point to one URL? International SEO question
Moz, Hi Moz, Can multiple hreflang tags point to a single URL? For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!
International SEO | | DA20131 -
Should product-pages with different currencies have different URLs?
Here is a question that should be of interest for small online merchants selling internationally in multiple currencies. When, based on geolocation, a product-page is served with different currencies, should a product-page have a different URL for each currency? Thanks.
International SEO | | AdrienOLeary0