How to bounce back after a new url & new site design?
-
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic.
I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
-
I was able to redirect all the links to the new site, so we shouldn't have lost anything that way. However, I did ask the webmasters/managers of many pages who were linking to us if they could please change the url they were linking to, to the new one.
-
Oh ok, I'm not sure what you mean by " ... wasn't able to get all of our old links changed over to our new URL, but I've requested changes from the "best" ones ..." then.
If there are old indexed pages that are giving 404 errors won't that affect the transfer of "link juice" to the new domain?
-
As far as I can tell, everything has been redirected to the new url.
-
What happens for old links that you weren't able to redirect to the new URL?
-
Thanks, Chris! We've done everything in the Webmaster Tools guide, and while we had an issue with redirects, that has now been resolved for at least two weeks.
I wasn't able to get all of our old links changed over to our new URL, but I've requested changes from the "best" ones and everything that is linked to the old site should redirect to the new without issue.
It's just anxiety-inducing to go through all this and see such devastating results!
-
Jess,
There are a number of processes that need to take place in your move and the time frame you mention allows for all of them to take place and still not see results yet. Perhaps you could list the steps you've taken so far so we can see if you might have missed anything. If not, here are a couple of resources for you review what needs to be done.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which links to map across in site redesign
Hi there, I'm currently doing a fairly major website redesign for a client. They are moving to my hosting so I am creating the site on my cloud account and have edited my host files to work on it. The site structure will stay largely the same as it is quite a straightforward services site. However I'm moving them onto Wordpress from a different set up and I'm not sure how many of the links that they have, that aren't straight forward pages, I need to create redirects for. I have used Screaming Frog to get a list of all their URLs, of which there are 82. However alongside text/ html links I have: image/jpeg text/css
Web Design | | Frog-Marketing
application/javascript Do I need to create redirects for all of these link types? Or just any of the pages I'm not using? Many thanks, Sarah.0 -
Changing top level navigation between site sections
We've got an internal proposal to change our top level nav depending on the section of the site. For example, on our homepage it might read: Products, Library, About with relevant links dropping down below. As we have varied products, the drop down underneath it would include the various families. When arriving on the product family page the top-level nav would change to represent more specific offerings. For example: xxx.com 1. Products; 2. Library; 3. About xxx.com/xxx 1. Product family 1; 2. Product family 2; 3. Product family 3; 4. Library; 5. About What are the SEO/UX implications of this? It seems confusing but allows more specific navigation via the main nav depending on the section of the site. Also it seems that an alternating TLN might not be too Google-friendly.
Web Design | | gwelch0 -
Wordpress Site Structure and H1 Tags
We are working on optimizing a client's website and asked the client's webmaster to change a handful of H1 tags. The webmaster said they could not do to the existing names being pre-set in the design. The website is built in Wordpress. The client has repeating H1 tags due to the 'design'. I have attached a snapshot of the backend. Is there a rule around Wordpress site structure where this doesn't happen? Is it worth changing? If so,what is the best solution. Thank you ahead of time. ylAMvNg.jpg
Web Design | | seoessentials0 -
New Google SERPS design - What's Changed?
Has anyone noticed any fall out from the recent redesign of SERP pages by Google? I noticed that there appears to be one less organic result "above the fold" now, so if you were possibly in third or fourth position maybe slight dip in traffic? Any noticeable shift in click through rate with the new bigger font? Also, has anyone noticed if the new design has caused any shift in best practices for on-page meta data like Title tag and description tag counts? I know the Title tag was previously driven by the pixel width of the title in Google SERPS, just curious if that has changed with this redesign.
Web Design | | IrvCo_Interactive0 -
We believe we accomplished an SEO Parallax site with a nice balance. Can the MOZ community critique this site from an SEO perspective?
Our goal was to accomplish a site that has parallax scrolling and great onsite optimization. We noticed that most Awwward winning sites www.awwwards.com have great parallax scrolling but no SEO. Can the MOZ community critique this site from an SEO perspective? (Note this site was optimized for Chrome or Firefox. If you are using IE, you will be redirected to the old site.) www.posicionamientowebenbuscadores.com Note the site is in BETA still. It has the following technologies CSS3 HTML5 REsponsive Wordpress Parallax Scrolling Onsite Optimization (SEO) No mobile (ran out of funds...)
Web Design | | Carla_Dawson0 -
Seo for design webinar ?
I've got no problem using google webfonts on their own, but what about using them over an image; specifically a clickable image? Its easiest to place text over an image if the image is a background image, but then the image isn't easy to make clickable. Am I missing something - this shouldn't be hard, right. Thanks!
Web Design | | saultie0 -
Redesign of an ecommerce site
We are thinking to redesign our ecommerce site and was wondering would we loose our google rankings in any way? That's something we don't want. We want to achieve a better and cleaner looking website. It's a more like template redesign. But adding extra functionalities. We will add upselling and crossselling features to product pages. Some products have reviews and some don't. If a product doesn't have a review random testimonials will replace the reviews. We will redirect all urls's if category structure changes. All content title, headings remain same. Any suggestions are welcome 🙂
Web Design | | Jvalops0 -
The ideal SEO e-commerce site
Hi All, I am currently writing a spec for moving our current e-commerce website and it got me thinking from an SEO perspective. We are all usually restrained by the current website set-up / CMS and there are things it can never do despite how hard we push for the changes. If you had the chance to start from a blank canvas (like I do currently) what would be on your wishlist?
Web Design | | RikkiD220