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  4. Difference in Forum and Blog for SEO

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Difference in Forum and Blog for SEO

Content Development
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  • ithvac
    ithvac last edited by Sep 6, 2013, 5:15 PM

    I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.

    1 Reply Last reply Reply Quote 0
    • Ron_McCabe
      Ron_McCabe last edited by Sep 6, 2013, 9:42 PM Sep 6, 2013, 9:42 PM

      I personally like the inbound link aspect of blogs as well as google authorship.  You can also use guest bloggers to expand your audience.

      1 Reply Last reply Reply Quote 0
      • johnny122
        johnny122 last edited by Sep 6, 2013, 7:20 PM Sep 6, 2013, 7:20 PM

        Forum helps you to collect mails, can be very valuable.

        If you want people to register easily, try a Facebook login system + allow a dofollow link on profile. Maybe that the forum just launched by Quicksprout can inspire you.

        http://www.quicksprout.com/forum/

        Would you have enough time to run a blog + a forum ? If you are usually busy, step away from forum and focus on blog.

        1 Reply Last reply Reply Quote 0
        • justin-brock
          justin-brock last edited by Sep 9, 2013, 1:13 PM Sep 6, 2013, 6:06 PM

          I would point out these key differences.

          1. A blog gives you more control. With a blog, you can target the keywords you want to target. You can edit the content after you've published it. You can time when posts go out. Of course, it takes a lot of effort to come up with good content, but you're in the driver's seat.

          2. A forum gives you less control, but you don't have to write all the content. The attractive thing about a forum - for SEO purposes anyway - is user-generated content. This is great because you don't have to do all the heavy lifting that real writing requires. The bad thing about a forum is also user-generated content. All those things you have control over with a blog ... you kinda lose them with a forum. You could exert a lot of control over your forum if you want, but then folks will stop contributing and you won't have a forum. Also, all that heavy lifting you save by not having to create the content may get replaced by the necessity of moderating the content.

          3. You can build a blog steadily over time. With a blog, you can go from "Hello World!" to a good following just by disciplined, regular, quality publishing over time. You can start small and build.

          4. Nobody likes an empty forum. Unlike a blog, a forum needs to go live with content already in it and conversations already happening. If you're going to launch a forum, I suggest getting some dedicated customers involved in a pre-launch. Seed the forum with a number of conversations before launching it to your full customer base. Otherwise, most people will get stage fright and you will have wasted your launch.

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            Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.

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