Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the point of having images clickable loading to their own page?
-
Hello,
Noticed a lot of sites, usually wordpress (seems to be the default) have the images in their posts clickable that load to their own page, showing just the image, usually a .jpg page. I know these pages seem to be easily indexed into google image search and can drive traffic to those specific pages...
My questions are...
1. What is the point of driving traffic to a page that is just the image, there are no links to other pages, no ads, nothing...
2. can you redirect these .jpg pages to the actual post page? I ask because on google image search, there are 3 links to click (website, image link, image page), when you click to view the image, it loads the .jpg page, why not have that .jpg redirect to the real content page that has ads and also has other links. Is this white-hat?
3. Do these pages with just images have any negative effect on optimization since they are just images, no content?
4. Can you monetize these .jpg pages?
5. What is the best practice? I understand there is value in traffic, but what is the point of image traffic if I can't monetize those pages?
-
I could see linking to an image file itself as useful if the image were larger and you wanted to display it outside of a paragraph of text. Many infographics could qualify for a page of their own. The site would still benefit from traffic and from authority.
-
Wasn't looking for services, just someone to connect with and bounce ideas around. Thanks for your responses!
-
Sorry, I do not provide SEO services/consulting. If you are looking for a SEO, you can search in the recommended companies section: http://moz.com/article/recommended
I only contribute here as a hobby and a way to learn more every day

-
Having a link in the image linking to it's own file does not help your image to get indexed faster or added to a sitemap, at least not that I know of.
In my blog, I don't have the images linking to their file and they are indexed just fine, plus added to the image sitemap that is being generated by "xml-sitemaps" automated script.
Having the image file redirecting to the page having the post is actually serving users with different content that what Google may see, hence the penalty of the image mismatch. If Google offers a link the the image, it should load the image. That's why they also offer link to the page or clicking the image links to the page where the image is. You can read more on the "Image Mismatch" penalty here: https://support.google.com/webmasters/answer/3394137
-
You've seen/read somewhere that redirecting an image from google image search to the actual page of content rather than just the .jpg page is not allowed? Can you share that info?
I guess to add to my question... it seems that having the images clickable and brought to their own .jpg page seems that those pages are able to be added to the image sitemap and easily indexed.
My concerns are being able to get all my images, lets say 10 images per 1000 word blog post, i want those 10 images to get indexed into google image search. How do you go about doing so? I thought making them clickable to their own .jpg page was making this happen quicker since I see it going on all the time with wordpress sites....
-
The "page" you see only the image is the image file itself, there's no page there, just the file.
Wordpress does that by default but you can simply change that default to other options they offer and it is "saved" as the default, like no link, link to another page, etc.
The only benefit of having the link to the image file is that usually images are scaled to fit into posts, and therefore someone may want to see the image in its full size, hence the link to the image file. There are also other ways to deal with that like lightboxes to display images.
You could redirect the image to the page where the image is, but that requires some coding (detecting from where your image is being requested, etc.). Doing that may also carry a penalty from Google (recently announced) called "Image mismatch".
There's no "best practice" here, the best is what you consider best for each image. Take the image scaling example I mentioned, say you post an infographic, perhaps the image is much larger than the size you have available, so it makes sense linking to the image file, so the user can see the infographic in its full size.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Image Audit: Getting a list of *ALL* Images on a Site?
Hello! We are doing an image optimization audit, and are therefore trying to find a way to get a list of all images on a site. Screaming Frog seems like a great place to start (as per this helpful article: https://moz.com/ugc/how-to-perform-an-image-optimization-audit), but unfortunately, it doesn't include images in CSS. 😞 Does the community have any ideas for how we try to otherwise get list of images? Thanks in advance for any tips/advice.
Intermediate & Advanced SEO | | mirabile0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Does an H1 have to be at the top of a page?
Because H1 "may" carry some weight with Google does it have to be placed at the top of the page? Can I place it towards the bottom of the page instead in normal body size? My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.
Intermediate & Advanced SEO | | PottyScotty0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0