Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the point of having images clickable loading to their own page?
-
Hello,
Noticed a lot of sites, usually wordpress (seems to be the default) have the images in their posts clickable that load to their own page, showing just the image, usually a .jpg page. I know these pages seem to be easily indexed into google image search and can drive traffic to those specific pages...
My questions are...
1. What is the point of driving traffic to a page that is just the image, there are no links to other pages, no ads, nothing...
2. can you redirect these .jpg pages to the actual post page? I ask because on google image search, there are 3 links to click (website, image link, image page), when you click to view the image, it loads the .jpg page, why not have that .jpg redirect to the real content page that has ads and also has other links. Is this white-hat?
3. Do these pages with just images have any negative effect on optimization since they are just images, no content?
4. Can you monetize these .jpg pages?
5. What is the best practice? I understand there is value in traffic, but what is the point of image traffic if I can't monetize those pages?
-
I could see linking to an image file itself as useful if the image were larger and you wanted to display it outside of a paragraph of text. Many infographics could qualify for a page of their own. The site would still benefit from traffic and from authority.
-
Wasn't looking for services, just someone to connect with and bounce ideas around. Thanks for your responses!
-
Sorry, I do not provide SEO services/consulting. If you are looking for a SEO, you can search in the recommended companies section: http://moz.com/article/recommended
I only contribute here as a hobby and a way to learn more every day

-
Having a link in the image linking to it's own file does not help your image to get indexed faster or added to a sitemap, at least not that I know of.
In my blog, I don't have the images linking to their file and they are indexed just fine, plus added to the image sitemap that is being generated by "xml-sitemaps" automated script.
Having the image file redirecting to the page having the post is actually serving users with different content that what Google may see, hence the penalty of the image mismatch. If Google offers a link the the image, it should load the image. That's why they also offer link to the page or clicking the image links to the page where the image is. You can read more on the "Image Mismatch" penalty here: https://support.google.com/webmasters/answer/3394137
-
You've seen/read somewhere that redirecting an image from google image search to the actual page of content rather than just the .jpg page is not allowed? Can you share that info?
I guess to add to my question... it seems that having the images clickable and brought to their own .jpg page seems that those pages are able to be added to the image sitemap and easily indexed.
My concerns are being able to get all my images, lets say 10 images per 1000 word blog post, i want those 10 images to get indexed into google image search. How do you go about doing so? I thought making them clickable to their own .jpg page was making this happen quicker since I see it going on all the time with wordpress sites....
-
The "page" you see only the image is the image file itself, there's no page there, just the file.
Wordpress does that by default but you can simply change that default to other options they offer and it is "saved" as the default, like no link, link to another page, etc.
The only benefit of having the link to the image file is that usually images are scaled to fit into posts, and therefore someone may want to see the image in its full size, hence the link to the image file. There are also other ways to deal with that like lightboxes to display images.
You could redirect the image to the page where the image is, but that requires some coding (detecting from where your image is being requested, etc.). Doing that may also carry a penalty from Google (recently announced) called "Image mismatch".
There's no "best practice" here, the best is what you consider best for each image. Take the image scaling example I mentioned, say you post an infographic, perhaps the image is much larger than the size you have available, so it makes sense linking to the image file, so the user can see the infographic in its full size.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
Text over image
Hello, I am creating an overlay on a image. Is it ok to write on this overlay in html or it is better to have the text not on a image for google and other search engines ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Alt tag for src='blank.gif' on lazy load images
I didn't find an answer on a search on this, so maybe someone here has faced this before. I am loading 20 images that are in the viewport and a bit below. The next 80 images I want to 'lazy-load'. They therefore are seen by the bot as a blank.gif file. However, I would like to get some credit for them by giving a description in the alt tag. Is that a no-no? If not, do they all have to be the same alt description since the src name is the same? I don't want to mess things up with Google by being too aggressive, but at the same time those are valid images once they are lazy loaded, so would like to get some credit for them. Thanks! Ted
Intermediate & Advanced SEO | | friendoffood0 -
Should my back links go to home page or internal pages
Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Deferred javascript loading
Hi! This follows on from my last question. I'm trying to improve the page load speed for http://www.gear-zone.co.uk/. Currently, Google rate the page speed of the GZ site at 91/100 – with the javascript being the only place where points are being deducated. The only problem is, the JS relates to the trustpilot widget, and social links at the bottom of the page – neither of which work when they are deferred. Normally, we would add the defer attribute to the script tags, but by doing so it waits until the page is fully loaded before executing the scripts. As both the js I mentioned (reviews and buttons) use the document.Write command, adding this would write the code off the page and out of placement from where they should be. Anyone have any ideas?
Intermediate & Advanced SEO | | neooptic0