How to use MOZ to improve my website
-
Hi,
I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better!
Thanks a lot in advance!
John
Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all!
-John.
-
Robert,
Thank you so much for the kind words about Q&A. Christy Correll and I are the two people who are the most involved with Q&A on a day-to-day basis, and it's awesome to know that the conversations here are what led you to sign up!
Keri Morgret
-
I actually joined MOZ purely because I was following the QA reading the new topics each night for a few weeks. That was what convinced me to join. I have come across so many problems with MOZ and honestly still do not have any idea what I am really doing but I can post in QA which is good.
The on-Page grader is my favourite tool for a beginner like myself. But I am hoping in time they fix the issues I have found and I am sure there will be plenty more out there worth me taking up the $99 a month. (Fingers Crossed)
-
Hi John,
Welcome to Moz. We are glad you are here! You asked a great question, and have already received some solid advice. See how friendly folks are around here? A similar question was asked last week at http://moz.com/community/q/make-the-most-of-moz. You may want to take a peek at it, as Peter Lunn and Cyrus Shepard linked to some excellent resources there.
Cheers,
Christy -
it sounds like you're in the same boat I was 6 months ago, so I can tell you, you are already using the most important tool Moz has to offer: this q/a forum. Granted, you should definitely take advantage of the 101 videos and tutorials, but it's amazing the quality of info top level people in this industry will give you, just because you asked.
Good luck!
Ruben
-
Moz is great because it provides metrics and information about your site. SEO is still an art and a science. The tools that Moz has won't rank your site. They will help provide invaluable information about your site. You'll still have to choose the best path for your marketing strategy. For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information. If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers. (http://moz.com/beginners-guide-to-seo)
I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data. http://moz.com/help/guides/research-tools. If you look at the left sidebar, you'll see links to the specific tools. On each of those tabs there are videos, a how-to section and FAQs. By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.
-
On-page SEO checking tool was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool
http://moz.com/researchtools/on-page-grader
Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much content is duplicate content? Differentiate between website pages, help-guides and blog-posts.
Hi all, I wonder that duplicate content is the strong reason beside our ranking drop. We have multiple pages of same "topic" (not exactly same content; not even 30% similar) spread across different pages like website pages (product info), blog-posts and helpguides. This happens with many websites and I wonder is there any specific way we need to differentiate the content? Does Google find the difference across website pages and blog-pots of same topic? Any good reference about this? Thanks
Algorithm Updates | | vtmoz0 -
Google mystery: Website ranks inversely proportional in 2 countries for the main keyword. Any ideas or thoughts?
Hi all, Our website ranking for mail keywords is inversely proportional in the 2 countries (US and India). I mean...if the ranking is improved in one country, it drops in other country and vice versa. The graph looks like exactly something triggered and making this happen at Google. I wonder what might be reasons for this? We have been facing this for more than a year and made number of on-site changes, so I presume if it's something to do with backlinks. Any clue or thoughts on this? Thanks
Algorithm Updates | | vtmoz1 -
What does it mean to build a 'good' website.
Hi guys. I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well. What does this mean in more practical terms? (Context... I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1). I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
Algorithm Updates | | isaac6630 -
I think this website has been hit by Panda, but I would appreciate your opinion
I've been asked to check a possible SEO problem with a website, that has been loosing organic traffic during more than 2 years. I have attached a screen capture from analytics, showing how the organic traffic impact. This website publishes over 15 articles per week, and 12 of them are news with less than 150 words. I think that maybe Panda is hitting the website because of these practice. You can check the website: crazyminds.es I would like to know your opinion about the cause of this lost of organic traffic. On January, 21st 2013 they changed the website design, but the lost of traffic seems to have started before that date. If panda is hitting the website, what should be the best way to correct this situation? They have began now to write news with more than 200 words, but what happens with the old news? Maybe a no-index tag? blocked by robots? how should they manage those? Thank you! organictraffic.jpg
Algorithm Updates | | teconsite0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
My Website No Longer Appears in Mobile Google Search but Does in Desktop...Why Is This?
For a long time my website has appeared in both desktop and mobile search in Google. Yet recently it has stopped appearing in mobile yet still on desktop. Any ideas why this is happening and how to rectify it please? Many Thanks.
Algorithm Updates | | WSIDW0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0 -
Website moving up and down SERPs alongside others in 'blocks'.
I have noticed that since the so-called 'Panda' updates my website has been moving up and down the Google SERPs in a kind of 'block' alongside other unrelated websites for certain keyword phrases. Whenever there is upwards or downwards movement it happens in tandem with the other websites in those blocks and it is very frustrating. Why is this and has anybody experienced anything similar? The website - http://bit.ly/jIFHpm The search engine - Google, US The keyword phrase - First phrase of website meta title Sorry for being so cryptic I just don't like openly giving out certain information - think it's a bad hangover from the Google Webmaster help forums where everything you post is indexed for Joe nobody to read at his leisure. If anybody would like to mention anything else related to any on or off-page factors on the website then your time would be much appreciated. One thing I am a bit concerned about, for example, is the repition of 'monitors' on the 'monitor shop' dropdown on the top navigation menu and also the sidebar. This would put a localised high density of the keyword in these navigation areas and I am slightly concerned about that. I have no malicious intent and it is appropriate for the user but perhaps the manufacturer names alone would suffice? Thanks in advance.
Algorithm Updates | | teebus0