How to use MOZ to improve my website
-
Hi,
I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better!
Thanks a lot in advance!
John
Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all!
-John.
-
Robert,
Thank you so much for the kind words about Q&A. Christy Correll and I are the two people who are the most involved with Q&A on a day-to-day basis, and it's awesome to know that the conversations here are what led you to sign up!
Keri Morgret
-
I actually joined MOZ purely because I was following the QA reading the new topics each night for a few weeks. That was what convinced me to join. I have come across so many problems with MOZ and honestly still do not have any idea what I am really doing but I can post in QA which is good.
The on-Page grader is my favourite tool for a beginner like myself. But I am hoping in time they fix the issues I have found and I am sure there will be plenty more out there worth me taking up the $99 a month. (Fingers Crossed)
-
Hi John,
Welcome to Moz. We are glad you are here! You asked a great question, and have already received some solid advice. See how friendly folks are around here?
A similar question was asked last week at http://moz.com/community/q/make-the-most-of-moz. You may want to take a peek at it, as Peter Lunn and Cyrus Shepard linked to some excellent resources there.
Cheers,
Christy -
it sounds like you're in the same boat I was 6 months ago, so I can tell you, you are already using the most important tool Moz has to offer: this q/a forum. Granted, you should definitely take advantage of the 101 videos and tutorials, but it's amazing the quality of info top level people in this industry will give you, just because you asked.
Good luck!
Ruben
-
Moz is great because it provides metrics and information about your site. SEO is still an art and a science. The tools that Moz has won't rank your site. They will help provide invaluable information about your site. You'll still have to choose the best path for your marketing strategy. For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information. If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers. (http://moz.com/beginners-guide-to-seo)
I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data. http://moz.com/help/guides/research-tools. If you look at the left sidebar, you'll see links to the specific tools. On each of those tabs there are videos, a how-to section and FAQs. By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.
-
On-page SEO checking tool was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool
http://moz.com/researchtools/on-page-grader
Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is effective way to increase Moz DA,and PA?
This is my site which im welling ti increase Moz rank give some recommendations? https://bubbaofficial.com/
Algorithm Updates | | TopGames1010 -
Website and landing pages - Proportionate authority
Does website's (homepage) ranking going to influence landing pages ranking or vice-versa? If the homepage is ranking good for a "keyword", will that improve ranking of other landing pages which are optimised for related "keywords" & Vice-versa?
Algorithm Updates | | vtmoz0 -
Large site with faceted navigation using rel=canonical, but Google still has issues
First off, I just wanted to mention I did post this on one other forum so I hope that is not completely against the rules here or anything. Just trying to get an idea from some of the pros at both sources. Hope this is received well. Now for the question..... "Googlebot found an extremely high number of URLs on your site:" Gotta love these messages in GWT. Anyway, I wanted to get some other opinions here so if anyone has experienced something similar or has any recommendations I would love to hear them. First off, the site is very large and utilizes faceted navigation to help visitors sift through results. I have implemented rel=canonical for many months now to have each page url that is created based on the faceted nav filters, push back to the main category page. However, I still get these damn messages from Google every month or so saying that they found too many pages on the site. My main concern obviously is wasting crawler time on all these pages that I am trying to do what they ask in these instances and tell them to ignore and find the content on page x. So at this point I am thinking about possibly using robots.txt file to handle these, but wanted to see what others around here thought before I dive into this arduous task. Plus I am a little ticked off that Google is not following a standard they helped bring to the table. Thanks for those who take the time to respond in advance.
Algorithm Updates | | PeteGregory0 -
Has anyone notice their website page rankings in Bing and Yahoo slipping lately?
My websites for the most part rank higher in Yahoo and Bing than in Google. Now, ranking within those search engines (Yahoo/Bing) are settling in to where my websites rank in Google. Any thoughts? Anyone else experiencing this? Thank you for your time!
Algorithm Updates | | APICDA0 -
What is considered duplicate content in an ecommerce website that offers the same product for retail and wholesale purchasing?
I have an ecommerce website that offers retail and wholesale products which are identical, of course with the exception of pricing. My concern is duplicate content. If the same product is offered under both the retail and wholesale category, and described identically, with the exception of price, metadata and a few words, is that considered duplicate content and would both pages be disregarded by the robots? Is it best to avoid the same description for that one product under the two separate categories? Thanks for all your help!
Algorithm Updates | | flaca0 -
Website "penalized" 3 times by Google
I have a website that I'm working with that has had the misfortune of gaining rankings/traffic on Google, then having the rankings/traffic removed...3 times! (Very little was changed on the site to gain or lose "favor" with Google, either.) Notes: Site is a mixture of high quality original content and duplicate content (vacation rental listings) When traffic crashes, we lose nearly all rankings and traffic (90+%) When traffic crashes, we lose all rankings sitewide, including those gained by our high quality, unique pages None of the "crash" dates appear to coincide with any Panda update dates We are working on adding unique content to our pages with duplicate content, but it's a long process and so far doesn't seem to have made any difference I'm confounded why Google keeps "changing its mind" about our site We have an XML sitemap, and Google keeps our site indexed pretty well, even when we lose our rankings Due to the drastic and sitewide loss of rankings, I'm assuming we are dealing with some sort of algorithmic penalty Timeline: Traffic steadily grows starting in Jan 2011 Traffic crashes on Feb 19, 2011. We assumed it was due to a pre-panda anti-scraper update, but don't know. Google sends traffic to our site on March 1, then none the next day On June 16th, I block part of the site using robots.txt (most of the section wasn't indexed anyway) On June 17th, Google starts ranking our site again. I thought it might be due to the robots.txt change, but I had just made the change a few hours ago, and Google wasn't even indexing the part of the site I blocked Traffic/rankings crash again on July 6th. No theory why. Site URL: http://www.floridaisbest.com Traffic Stats: Attached I know that we need more backlinks and less duplicate content, but I can't explain why our Google rankings are "on again, off again". I have never seen a site gain and lose all of its rankings/traffic so drastically multiple times, for no apparent reason. Any thoughts or ideas would be welcome. Thanks! t8IqB
Algorithm Updates | | AdamThompson0 -
Why is a website with lower content interest reaching higher in google
there is a website that i am competing with <cite>www.gastricbandhypnotherapy.net for the term gastric band hypnotherapy and for some reason it is now ranching higher than me.</cite> I have been number one in google with http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy for the term Gastric Band Hypnotherapy but for some reason in the past few days it has ranked number one and pushed me down to number three. i do not understand it as there is not much relevant content to gastric band hypnotherapy and also it does not have many links pointing into it can you please help with this question
Algorithm Updates | | ClaireH-1848860 -
Website moving up and down SERPs alongside others in 'blocks'.
I have noticed that since the so-called 'Panda' updates my website has been moving up and down the Google SERPs in a kind of 'block' alongside other unrelated websites for certain keyword phrases. Whenever there is upwards or downwards movement it happens in tandem with the other websites in those blocks and it is very frustrating. Why is this and has anybody experienced anything similar? The website - http://bit.ly/jIFHpm The search engine - Google, US The keyword phrase - First phrase of website meta title Sorry for being so cryptic I just don't like openly giving out certain information - think it's a bad hangover from the Google Webmaster help forums where everything you post is indexed for Joe nobody to read at his leisure. If anybody would like to mention anything else related to any on or off-page factors on the website then your time would be much appreciated. One thing I am a bit concerned about, for example, is the repition of 'monitors' on the 'monitor shop' dropdown on the top navigation menu and also the sidebar. This would put a localised high density of the keyword in these navigation areas and I am slightly concerned about that. I have no malicious intent and it is appropriate for the user but perhaps the manufacturer names alone would suffice? Thanks in advance.
Algorithm Updates | | teebus0