Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword ranking by word order
-
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
-
Hi Reda,
Not exactly. Google doesn't determine rankings just by looking at how well optimized a site is for individual words. They look at many other factors both on and off the site, so it's really hard to say why you're ranking slightly higher for one.
To be honest, I wouldn't stress over individual keyword rankings too much. You'll end up driving yourself insane. With so much personalization in search results today, what you see in search results isn't necessarily what someone else will see. I think its better to look at overall trends and just make sure you're moving in the right direction.
Tim
-
Hi Tim,
I see your point and thank you very much for your assistance with that matter. So, does my position in google: 38th for "audit ssl" and 44th for "ssl audit" imply that "audit" is ranked better than "ssl" ?
Reda
-
Hi Reda,
Not necessarily. In most cases, switching the word order like that will return similar, but not exactly the same, results. Take a look at these searches:
The Top 10 basically contains the same pages for both searches but they appear in a slightly different order. So if you're ranking well for one keyword, chances are you'll be ranking well for the re-ordered phrase but you might not be in the exact same position.
Hope this helps
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
What is the best way to do a one time rankings check of 10000+ keywords
Title pretty much sums it up. At the pricing moz offers this is not practical. Even at their highest tier i would only get 3700 keywords, so it would take several months to get the results.
Keyword Research | | A Former User0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0