Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Yext Directory Listings Help with Links?
-
Question: Does Yext Directory Listings Help with Links? They have 53 directories and I am trying to find out if this service is going to help building our links?
-
I agree with Takeshi. One thing that no one has mentioned here is GetListed.org (which Moz purchased in 2012 or 2013). Although their evaluation tool can be a bit wonky, it is helpful in identifying which directories your business may or may not be in, and there is an interface that helps you submit your listings manually which is completely free. If you have more time than money, this can be a good alternative to services like Yext. Hope that helps. Cheers!
Dana
-
Hi Timothy,
The purpose of building citations on local business directories (whether manually or via a paid service like Yext) is to build up the authority of your basic business data (your business NAP - name, address, phone number) so that people can find your business in a variety of places and so that all of the data proves that you have a consistent, specific brand name, physical location, local phone number and website.
I am not aware of a list of which directories, specifically, pass page rank, but trying to look at this from Google's perspective - Google would be aware that most directory listings are built by the business owner. In other words, the links they contain are being intentionally built by the business itself. Thus, I would assume that even those directory links which do pass page rank are not going to be as highly valued as links you earn in other ways (voluntary mentions, guest posting, etc.).
Because of this, I don't consider citation building to be equivalent to link building. The latter requires additional and different efforts.
-
Directory links don't pass much link value, but it can still be useful to be listed in the top directories for local citations. Yext can automate the process if you're short on time & resources, but you can also submit to the directories manually for full control of the process.
They even provide a list of all the directories they submit to:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
How do I remove bad web directory listings?
I am starting SEO for an E commerce website. I guess like 1 year or two ago they had another SEO company working for them. After looking in Site explorer I realized that they have like 2000 links (almost all from website directories) that have the correct anchor text but are all in the wrong categories, and most from countries like china and india. Many of the Titles are even in Chinese. This company sells packaging supplies and they are in categories like real estate, animals, and so on. I am changing the domain name, so I guess any links to internal pages will be lost, however I have to forward the main domain to my new domain, so any links to the home page will still be there. Does anyone know how I can remove these links??
Link Building | | DTOSI0 -
Helpful or Hurtfull / Distributor Links to Our site on every product page?
We have a distributor site with a page rank of 3 on its home page, and 0-1'ish on its product pages. While our manufacturing site is PR 4 getting close to 5... We are thinking about adding a link from our distributors product pages to our manufacturing appropriate material information page. This would be about 10k links spread out among 7 materials. We want to add these links to help our distributor sites customers, but we don't want to hurt our manufacturing site in the process. I personally don't know of any problem this would cause, but our manufacturing site is so important I need to verify adding this many links wouldn't hurt us. Your thoughts and knowledge is appreciated.
Link Building | | donford0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Backlink booster - boosts and helps to index links?
Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.
Link Building | | Gareth_Cartman0 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0