Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Penny Clicks in Adwords?
-
I'm looking at starting a few Adwords campaigns (for search only) and targeting a niche where there is very little competition. Lets assume I get a very good CTR on my ads. How much could I expect to pay per click? Does Adwords have any minimums CPCs? Or is it actually possible to get penny clicks in Adwords?
-
Arbitrageurs killed the penny Adwords clicks about ten years ago. Today, I think that you will be lucky to find any clicks that go for less than ten cents each.
Today you can find a SERP with huge traffic and no ads. You will think "I can get cheap clicks there". They do not exist. Google will run your ads for a few thousand impressions and then force you to bid an amazing price.
-
Hey Shawn,
You can get estimations of CPC through Adwords Keyword Tool or Keyword Spy!
But I agree with Adam, it's more theoratical! CPC depends upon
- Quality Score of keyword
Which is derived from 3 Things
- Click Through Rate
- Quality of Ad
- Landing Page Experience
Overall performance of campaign depend upon many other factors as well!
I hope this will help!
Regards
-
Hi Shawn,
In theory it's possible, but it's pretty difficult and can take an awful lot of optimisation. As well as who else is bidding, Google take into account your quality score. You'll need to optimise your quality score a lot by having very relevant keywords, ads, and landing pages and segment everything down into a lot of ad groups to have any chance. Then you'll need to achieve a high CTR, have low competition and constantly optimise everything (taking out low performing keywords, adjusting ad copy etc).
It can be a long road, but in theory you can get there - by following the above though you will in theory continually drive your costs down, so whilst you may never get to $0.01 you may get closer than you are now!
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | Mar 28, 2024, 10:41 AM | fktos.tam.906n0 -
Where are redirect.viglink's coming from??
I am getting redirect . vigilink links my blog clicks and I don't use the Viglink affiliate program. I have no idea where these links are coming from or how to get rid of them? I was told my another company that I have affiliate links with that they are overriding their affiliate links.
Affiliate Marketing | Oct 11, 2020, 12:15 PM | TheFearlessForeigner0 -
Conversions tracking on another website
Hi guys, Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there. Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions? Does anyone do this actively? Thanks for ALL the ANSWERS!
Affiliate Marketing | Aug 6, 2018, 1:52 PM | Katarina-Borovska0 -
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | Oct 31, 2019, 4:33 PM | HandyWoman1 -
What's the best way to go about making Duplicate Content Pages on my domain for affiliates?
Hello, I would like to make a bunch of duplicate pages of my site's Home Page, that way affiliates of mine can have a page of their own with links specialized to themselves littered throughout the page. What's the best practice going about this without jeopardizing domain authority from tons of duplicate content signals firing off?
Affiliate Marketing | Aug 4, 2017, 12:29 PM | Benavest0 -
What is your opinion on Alex Becker / Sourcewave?
This is only meant to be a discussion. Is he legit? Is he too blackhat and the next update may make him a lot less relevant? Is he worth paying attention to?
Affiliate Marketing | Sep 22, 2016, 6:36 PM | Edward_Sturm0 -
How to track Affiliate Clicks to Google Analytics
Hi, We would like to track the affiliate link clicks. Is there any way to track it from Google Analytic? Rajiv
Affiliate Marketing | Jun 30, 2015, 12:23 PM | gamesecure0 -
Can a disapproved adwords ad affect SEO ranking?
Hi No not used adwords before as our onsite SEO was going well - with long tail terms ranking well to product detail pages. On Sunday we tried to set up an adwords ad as it wasgoing to be used for the forthcoming launch of a new product. - - PS Vita I think it is being classified as a bridge page although other price comparison sites such as kelkoo and pricerunner gocompare, travelsupermarket etc all seem to get through and have ads on Google? More interesting though is since the ad was disapproved my organic search results have disappeared? (which have all been white hat) Coincidence perhaps or something more sinister from Google?? One for you Randfish perhaps?
Affiliate Marketing | Feb 20, 2012, 3:37 PM | ocelot0