Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an subdomain hosted offsite provide SEO value
-
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?
As I see it the options are (correct me if I'm wrong):
-
Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.
-
Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.
Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
-
-
Thanks Michael for the response.
The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?
My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?
-
Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.
In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from. In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.
I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous. So as a side note make sure you no-follow anything that can be "construed" as paid for.
-
From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Is there any value in having a blank robots.txt file?
I've read an audit where the writer recommended creating and uploading a blank robots.txt file, there was no current file in place. Is there any merit in having a blank robots.txt file? What is the minimum you would include in a basic robots.txt file?
Technical SEO | | NicDale0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0