Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an subdomain hosted offsite provide SEO value
-
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?
As I see it the options are (correct me if I'm wrong):
-
Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.
-
Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.
Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
-
-
Thanks Michael for the response.
The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?
My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?
-
Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.
In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from. In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.
I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous. So as a side note make sure you no-follow anything that can be "construed" as paid for.
-
From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
Is there any value in having a blank robots.txt file?
I've read an audit where the writer recommended creating and uploading a blank robots.txt file, there was no current file in place. Is there any merit in having a blank robots.txt file? What is the minimum you would include in a basic robots.txt file?
Technical SEO | | NicDale0 -
Should we move our documentation off subdomain?
Background: We have a popular open source e-commerce platform at http://spreecommerce.com. Right now the documentation is on http://guides.spreecommerce.com. We have "edge" documentation (for stuff that's not yet released) on http://edgeguides.spreecommerce.com but since it's largely duplicative we've told google not to index any of the edge stuff (via robots.txt). Question: Should we consider moving the guides under the main website under /docs or something like this? There's a ton of great content that people often read to learn more about the platform. Seems like we might be diluting our juice a bit to have it on a separate domain. WDYT?
Technical SEO | | schof0 -
Best Way To Clean Up Unruly SubDomain?
Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?
Technical SEO | | RocketZando0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
If a redirecting URL has more value than the website should I move it?
Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?
Technical SEO | | flowsimple0