undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Keyword Research
  4. Cheap/ Discount/ Value/ Sale Keywords

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Cheap/ Discount/ Value/ Sale Keywords

Keyword Research
2
4
1.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Digirank
    Digirank last edited by Mar 13, 2014, 1:11 PM

    Hi,

    Does anyone have any experience in targeting cheap/discount/value etc keywords in an SEO campaign?

    I'm interested to find out:

    • How Google perceives these keywords, as the search results are only very slightly different if you search with or without a 'cheap' keyword.

    • Whether Google differentiates between 'cheap synonyms ie 'cheap' and 'affordable'. There are far higher searches for 'cheap' but affordable is much more user- and conversion-friendly.

    Thanks,

    Karen

    1 Reply Last reply Reply Quote 0
    • GPainter
      GPainter @Digirank last edited by Mar 13, 2014, 2:33 PM Mar 13, 2014, 2:33 PM

      Hi Karen,

      As you mentioned its hard to work Google out so you have to sometime use your best guess.  Logically I would agree a mix of anchor text, and keywords could hep that page. The other way you could look at it was the keyword volume for each term and then target those terms presumably better than the likes you asda etc.

      IT also comes back a little to what Google interprets the terms for, I would recommend looking into the search volume between the two.

      Good luck!

      1 Reply Last reply Reply Quote 0
      • Digirank
        Digirank @GPainter last edited by Mar 13, 2014, 2:15 PM Mar 13, 2014, 2:15 PM

        Hey Chris,

        Thanks very much. I think you're right that I am over-thinking it (as any SEO would when trying to figure Google out!). One thing that stands out for me is that when I do a search (for example for 'cheap console tables', very few of the results on page 1 mention 'cheap' or 'discounted' in their title tags, or their pages. Yet it does seem to know which sites stock cheaper console tables (ebay, gumtree, asda etc). Do you think this could be just down to the use of the word 'cheap' across the rest of the site?

        Karen

        GPainter 1 Reply Last reply Mar 13, 2014, 2:33 PM Reply Quote 0
        • GPainter
          GPainter last edited by Mar 13, 2014, 1:23 PM Mar 13, 2014, 1:23 PM

          Hi Karen,

          I wonder if you're over thinking this a bit. Lets look at what Google's job is, its to bring the best result back for a users inquiry. Now there are some exceptions to that (like adult content and some pay day loans) but for the most part that rule is true.

          Now the question isn't what Google thinks its what the user thinks is there a difference in the user typing 'cheap product' compared to 'product' ? There is going to be difference between the two searches because the user wants to see different results for each one. You can always test this out by going to Google and trying different searches you can then double up your theory by going to ad-words and looking into search volume between the two.

          I hope that helps a bit.

          Digirank 1 Reply Last reply Mar 13, 2014, 2:15 PM Reply Quote 1
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • nyc-seo

            Ignore keywords that have no data in the Google Keyword Tool?

            Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!

            Keyword Research | Mar 2, 2013, 11:28 PM | nyc-seo
            0
          • Alchemist23

            Google Keyword Tool: What is considered a unique keyword?

            I'm trying to research keywords using Google's Keyword Tool.  After looking at results, I have the following questions: 1.  Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)?  Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results.  This leads me to believe that Google see's all of them as one keyword.  ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts.  On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590).  Can anyone explain this?

            Keyword Research | Jan 28, 2013, 6:47 PM | Alchemist23
            0
          • theLotter

            Tool for Local Keyword Research by US State

            I want to find out keyword research about a specific US State but Google's tool only gives me data by Country. Is there something else I can use?

            Keyword Research | Feb 26, 2020, 2:50 PM | theLotter
            2
          • mr_w

            Help finding some decent keywords

            Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak   
            fishing from a kayak
            fishing kayak review
            fishing kayaks   
            kayak and fishing
            kayak fishing   
            kayak for fishing   
            kayak reviews   
            kayak rigging
            kayak weight limit   
            kayaks fishing   
            kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!

            Keyword Research | Jul 27, 2012, 4:51 PM | mr_w
            0
          • mmookie

            What is the ideal keyword difficulty percentage?

            I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??

            Keyword Research | Sep 2, 2015, 5:40 PM | mmookie
            0
          • staingurus

            Adding qualifiers to keywords?

            I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?

            Keyword Research | Jan 22, 2012, 6:50 PM | staingurus
            0
          • redvalecomms

            Keywords for multi service business?

            New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services  i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance

            Keyword Research | Jun 3, 2011, 2:21 AM | redvalecomms
            0
          • 13375auc3

            Keyword Difficulty Score Assesment

            What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.

            Keyword Research | Apr 13, 2015, 6:06 AM | 13375auc3
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.