Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should you include domain / brand in Meta Title
-
Hello,
I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together!
1MR Vortex by BPI Sports - $Company_Name
OR
1MR Vortex by BPI Sports - Pre Workout Supplement
Thanks!
-
Yes !!!
I recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If a brand is well–known enough to make a difference in click–through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.
Personally I think Brand on titles are good for the following
1. Brand Exposure (User point of view)
2. Reputation Management (Google point of view)Google also started putting many site's name in the title. I think the reason Google started doing it was to distinguish
many of the same titles in the SERPS. Lots of sites, me included, just put "Build Blue Widgets" in the title and the SERPS looked a bit silly with 5 of the top ten having the same title.Nowadays, if anybody searches for your brand and you don't have your brand name in your title tag, google ignores your hard coded Title Tag shows Brand name as your title Tag in its serp.
If Google wants to add site names to the title who am I to disagree with them.
P.S - However if you do your seo right and you rank on important keywords, everytime user searches in google and find you and see your brand on the google serp, you are spreading Brand awareness and you are building your brand for Free ! and gradually the user will know that this brand sells this product and then if you are not ranked on top the user will still click on your link. So you are killing two birds with one stone. Free Traffic + Free Brand building...
Happy Selling !
-
I came across this:
Nowadays Google includes your brand name automatically to the end of your title tag(if theres enough space), so it doesn't make any sense to include your URL in the title tag or description.
from this link: http://moz.com/community/q/url-domain-used-in-meta-description
Any validity to that?
-
A/B testing is always there, but I'm assuming the site is new and doesnt really have much traffic yet, I can't really say specifically answer that. So it's more of a preference as it's normally the one that brings in results for me more often than not. Then I'll test from there with the traffic/rankings/ctr.
Heck, I'll just imitate Zappos first if I need to then test from there. lol
-
Dennis,
Thanks for the reply. Is this because you have a/b tested and including was the better option? Or just preference?
-
There is no rule book for crafting titles except one and that is to create the titles that encourage users to click on the website plus after reading they get a clue of what they are going find in the website. The idea is to test different titles and see is working for you and your business.
I have experienced website that receives are better click ratio when the brand name was added and for few other websites the CTR goes higher as we remove the brand name from the title.
My advice for you is to test and see what works best for you!!
-
This is subjective but yes, I almost always opt to have the company brand in there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why some domains and sub-domains have same DA, but some others don't?
Hi I noticed for some blog providers in my country, which provide a sub-domian address for their blogs. the sub-domain authority is exactly as the main domain. Whereas, for some other blog providers every subdomain has its different and lower authority. for example "ffff.blog.ir" and "blog.ir" both have domain authority of 60. It noteworthy to mention that the "ffff.blog.ir" does not even exist! This is while mihanblog.com and hfilm.mihanblog.com has diffrent page authority.
Intermediate & Advanced SEO | May 15, 2019, 7:27 PM | rayatarh5451230 -
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | Mar 13, 2017, 4:00 PM | Fulanito1 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | Jun 3, 2016, 9:41 AM | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Domain Forwarding - SEO Impacts?
I have a site that has been active for years - thinkbiglearnsmart.com. Awhile ago I had purchased about 50 domain names that were relevant to my company. I still have those urls and would like to use them to point to different pages on my site - just because they have good key words in the URLs. For example - one is dreamweavertrainingclassesonlinelive.com. Currently they are all redirecting to my homepage. A. is that hurting me? B. I would like to redirect to the more relevant page. ie the page dedicated to Dreamweaver training (http://thinkbiglearnsmart.com/dreamweaver-creative-cloud-training-course/ ) Will this hurt my Dreamweaver keyword for example because there is already a 301 redirect on that page from a very old Dreamweaver link which was something like thinkbiglearnsmart.com/dreamweaver C. On my hosting account where I can select where the URL forwards to - it has an option for "Location forwarding" and "Frame forwarding" - currently they are set to Frame forwarding - which one is best? Any help is much appreciated!!! Thank you!
Intermediate & Advanced SEO | Apr 24, 2014, 2:14 PM | webbmason0 -
Buying Expired Domains with Decent DA/PA for SEO Purposes
Hey guys, i've seen some stuff about this before but I recently found an opportunity to put it into action and wanted to make sure I knew what I was getting into! I am looking at buying a domain (expired and now only 10 dollars) that has a decent domain authority and has some keywords in it related to my clients practice. I plan on using a 301 redirect to pass "link juice" because this client is looking for a quick bump in rankings. Thoughts? Benefits? Problems with this?
Intermediate & Advanced SEO | Sep 29, 2016, 11:07 AM | RickyShockley1 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | Jul 8, 2013, 12:27 PM | jasonwdexter0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | Jul 1, 2013, 11:23 AM | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | Feb 27, 2012, 11:37 AM | UnderRugSwept0