Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
-
Hi everyone,
Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too?
Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
-
Hi there,
Since Domain Authority is a Moz metric, it is not affected by CTR due to Moz not being able to determine or collect this sort of data.
As far as CTR and PPC influencing search rankings goes, there are good reasons why Google would not rely on either metric too intently. For one, it would be very easy to mimic a very bad bounce rate on a competitor's site: set bots to click on search results to a competitor website, click straight out.
It would be a big conflict of interest for PPC to influence SEO either positively or negatively, and although none of us are naive enough to believe that Google always does everything with the best of intentions, they would be in a world of trouble if this type of behaviour were proven.
CTR and bounce rate are so easily influenced / manipulated by factors outside of quality, authority and relevancy that I assume their influence on rankings is quite low. Sure, this data is valuable to Google, but it won't be a signal that has a huge amount of relevance.
-
As Martijn said, I can't see that DA would be affected by CTR. This is more likely affected by links and how Google perceives you as an authority site. I am sure there will be lots of other factors that play a part in this also.
-Andy
-
Hi boux,
At the moment Google is probably incorporating the CTR in some way to calculate the rankings. They know from the period of time between visiting SERPs how much time you\v'e spend on a page. I however doubt that they will use it to calculate the domain authority. As for some pages it won't say a thing that you've only been to a page for 30 seconds. To be fair I don't think you'll ever be able to calculate the impact of switching off your PPC brand listings to see as positive impact on SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hamburger Menu on Desktop Version - Affect SEO?
Hi There We are working with developers of a site redesign of an existing site. They are keen on a hamburger menu on the desktop, as well as mobile. Can I confirm if this will have any implications for the SEO rankings? Many thanks in advance for assistance
On-Page Optimization | | DigitalProgress0 -
Does DA/PA have any effect on rankings?
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
On-Page Optimization | | RyanAmin0 -
Duplicate 'meta title' issue (AMP & NON-AMP Pages)
how to fix duplicate meta title issue in amp and non-amp pages? example.com
On-Page Optimization | | 21centuryweb
example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>0 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Will ReDesigning my website negatively affect SEO?
I currently have a one page website which lists all the company information on one page [domain name is www. bwd . co . za]. It uses javascript for navigation. My challenge is that the layout is outdated and I would like to update it with a high quality WordPress theme which will not be a one-pager. Currently on Open Site Explorer the website has a domain authority of 30/100 and page authority of 41/100. I've worked hard to push the numbers to get to where they are hence I'm a bit concerned. Will re-designing my website negatively affect SEO?
On-Page Optimization | | bonganig0 -
Moving a site from .cfm to Wordpress - How to keep the authority?
Hi guys, My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation. Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages. My questions: I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this? Anything else I need to consider in this move? Thanks!
On-Page Optimization | | alpen0 -
Duplicate Content for Spanish & English Product
Hi There, Our company provides training courses and I am looking to provide the Spanish version of a course that we already provide in English. As it is an e-commerce site, our landing page for the English version gives the full description of the course and all related details. Once the course is purchased, a flash based course launches within a player window and the student begins the course. For the Spanish version of the course, my target customers are English speaking supervisors purchasing the course for their Spanish speaking workers. So the landing page will still be in English (just like the English version of the course) with the same basic description, with the only content differences on that page being the inclusion of the fact that this course is in Spanish and a few details around that. The majority of the content on these two separate landing pages will be exactly the same, as the description for the overall course is the same, just that it's presented in a different language, so it needs to be 2 separate products. My fear is that Google will read this as duplicate content and I will be penalized for it. Is this a possibility or will Google know why I set it up this way and not penalize me? If that is a possibility, how should I go about doing this correctly? Thanks!
On-Page Optimization | | NiallTom0 -
"And" vs "&"
I blog for hotels and I am wondering whether it is best to have on a wordpress tagline the name of the hotel such as Holiday Inn and Suites vs Holiday Inn & Suites. In Google AdWords, the "and" keyword always beats out the "&" word in exact search. The "&" just always looks cleaner. Also, when I refer to the hotel within a blog post, should I use the "and" or "&" in the name? Please help me understand which is best for seo. Thank you!
On-Page Optimization | | lwilkins0