Latest posts made by Martijn_Scheijbeler
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RE: My Website Page Speed is not increasing
@frazashfaq11 Hi! I think the Lighthouse output tells you that while you might have resized the images correctly in Photoshop, the width & height attributes aren't added to your image tags in HTML. So what is happening is that the browser can't reserve the actual space for the image upfront as it has to wait for the image to be loaded.
posted in Technical SEO
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RE: Choosing the right keywords when the products are similar
@voucherstore-0 Are you able to somehow mix it in with modifiers? Cheapest, best, most popular? That could potentially already help to change the direction of the page.
Edit: Adding in, often what you see in use cases like this is that there actually isn't any search volume around most of these types of keywords so it could be that you're trying to optimize for something that isn't there.
posted in Keyword Research
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RE: Almost zero traffic outside Finland
@tuomashaapala I looked specifically at Ahrefs data, I would say it's all relative (keep that in mind). In the end if 20% of your links are Finnish but if for the average site in the UK/US you notice that it's about 1% you're obviously still signaling to Google that you're likely having a Finnish audience. These metrics are hard to influence, just giving you my take on the signal itself. You're likely already on the right way to solve this, it might just take some time. Especially with the low amount of links.
posted in International SEO
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RE: Almost zero traffic outside Finland
@tuomashaapala My best guess is that i's primarily due to the fact that most of the links you have that aren't a .com are .fi which likely would signal to Google that your site is primarily for a Finnish audience. I would try to diversify that more by getting links to your blog posts from more global sites.
posted in International SEO
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RE: 400-499 http status code
For important pages on your site, it's always important to look after the HTTP status codes especially when they're not in the 2XX range. What I would look at in a case like this is if indeed you're able to find some clues in other tools like Google Search Console or Bing Webmaster Tools. In addition, try mimicking the user agent of Google and figure out in your own browser what the type of response could be.
posted in On-Page Optimization
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RE: Local SEO - ranking the same page for multiple locations
Test it out, or try to get some more local links that will help you rank for the other cities. What I've noticed over the years with Google is that they're pretty good at figuring out the local intent but still serving the same landing page for different cities. Or the opposite way of ranking the local city page for a generic keyword term. With this, you can try to position a few pages to focus on the specific cities and see if it works or if Google is still ranking your main pages. That might save you some headache of having to create dozens of pages but meanwhile could help you see what signals are being picked up.
posted in Intermediate & Advanced SEO
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RE: Rankings-- Red & Green
So the colors are showing if the rankings are moving up and down. You obviously want to score as much green as possible.
For high volume keywords, I would keep a more close track of what's happening for them, for lower volume keywords you can likely come back after a few weeks or months as it's not worth the time spent on it.
posted in Keyword Research
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RE: Can we use Youtube Videos of google webmaster on blog post?
You're absolutely OK to do this as long as you use the embed video options on YouTube and don't steal the actual content and put it within your own video player.
posted in Branding
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RE: Do you disavow all the links on the WhatsApp Gold site?
Probably. It depends on what the quality is of those links, but if you likely already have to ask the question the answer in most cases is Yes.
posted in Link Building
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Best posts made by Martijn_Scheijbeler
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RE: Google indexing despite robots.txt block
Hi Phillipp,
You almost got me with this one, but it's fairly simple. In your question you're pointing at the robots.txt of your HTTP page. But it's mostly your HTTP**S **pages that are indexed and if you look at that robots.txt file it's pretty clear why these pages are indexed: https://www1.swisscom.ch/robots.txt all the pages that are indexed match with one of your Allow statements are the complete Disallow. Hopefully that provides you with the insight on how to fix your issue.
posted in Technical SEO
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RE: Do you disavow all the links on the WhatsApp Gold site?
Probably. It depends on what the quality is of those links, but if you likely already have to ask the question the answer in most cases is Yes.
posted in Link Building
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RE: Direct traffic is up 2100% (due to a bot/crawler I believe)
I would check the service providers first just to know for sure they're all coming from the same provider. You can check this by visiting your Audience > Technology > Network report on the left side of your Google Analytics. If you see the same network and browsers being used I would use a filter (only if you're really determined/ 100% sure that it's bot traffic) to get them completely out of your Google Analytics view.
posted in International SEO
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RE: Why my Domain Authority (DA) is Decreased
Hi,
What you should realize is that a drop of 1 point in Domain Authority isn't the end of the world. You probably were already at the low end in this case of the number that you had. What likely would have happened is that you received some additional links (or maybe lost a couple) that were of lower domain authority by itself. With that your average receiving DA is decreasing a bit. But as this number is just a way to tell you what's going on I wouldn't recommend panicking over it as the data that Google has is more robust and isn't just based on 1 number like DA. I've seen many cases were DA can drop with 5-10+ points and traffic/business metrics aren't affected at all.
Martijn.
posted in Algorithm Updates
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RE: What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.
posted in Reporting & Analytics
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RE: How does changing sitemaps affect SEO
Hi Jason,
I wouldn't worry about changing this at all, in the end, the 50K limit that has been put on sitemap is an arbitrary one. So if you keep your sitemaps well under that it doesn't really change anything at all. In the end, the files itself are not a ranking factor, they're being used to become aware of URLs that don't exist on the site or for search engines to be notified of URLs that have been updated (through the last mod attribute). So changing it to 15K shouldn't harm you.
Martijn.
posted in Technical SEO
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RE: Moving half my website to a new website: 301?
I would say Yes, if you make sure you're redirecting the right pages to the working URLS on the other site you should be fine. Also make sure that sitemaps are updated as Google won't like redirects within a sitemap.
posted in Intermediate & Advanced SEO
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RE: Do links on Reference.com and Ask.com count as backlinks?
Hi Clojo,
Just like any other backlink the links from Reference and Ask.com will have value but I doubt for your competitors they will make the actual difference in your rankings versus their rankings. As you've noticed their Domain Authority is very high but in the end they also link to hundreds of thousands of other sites which will eventually also decrease the value of a link from them. What I would be focused on is getting more links from relevant sources and I wouldn't consider these two sites one of them although it would be a nice to have to get them.
Martijn.
posted in Link Building
Blog Posts
2/26/2015
Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.
VP Marketing at RVshare, previously building out SEO at Postmates, leading marketing at The Next Web, Springest. Building a new keyword data platform on Keywordz.co and consulting companies on Growth.