Should I make a blog post or landing page to rank?
-
Hi,
I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?:
- Create a blog post for AdWords and later SEO rankings?
- Create a landing page for AdWords and later SEO rankings?
Would love to here your thoughts and experiences on this issue...
Best, Robin
-
Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....
What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?
Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.
-
Greetings! I think you're going to be better off creating an evergreen page that you can build trust to over time.
Because blog posts are off time-stamped Google may tend to ignore it as it gets stale. The exception would be if you were to, as Jimmy is suggesting, create a category page or something similar with unique content AND an aggregation of recent blog posts in that category. But you'd need both to keep it ranked over time.
-
I would definitely go with a blog and keep it updated. It will rank much faster (since you will have content and fresh content) compared to a landing page. "Content is King"...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our page authority has dropped to 1
We updated some pages to try to improve our site. We kept the same URLs and changed the page title and meta description to target specific key words. Our page authority has dropped to 1. This is one of the pages http://www.fashionably-yours.com.au/wedding-dresses/ What have we done wrong?
Keyword Research | | CostumeD0 -
One keyword overuse, how to make sure that won't happen?
Hello, I have a site where the word 24k gold is mentioned very often in titles, file names, url etc etc. How can I know what would be good limit to use this word per page, to make sure google won't see it as spam... Most of our products are gold plated in 24k gold and need that to be mentioned quite often, appropriate to the content, but google might see it as keyword spamming perhaps thanks a lot
Keyword Research | | bidilover0 -
Does combining keywords in the page title help or hurt you?
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords: Elliptical trainer – 3.,600 searches Elliptical machine – 14,800 searches Elliptical trainer machine - 22 searches I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
Keyword Research | | ChristieC1 -
How can my news website display on first page
Hello, I just would like to know how can my news website display on first page in Google what should i do, the time i use WordPress to run the site. i have more than 20,000 post but i don't get good number of clicks my website is www.edb-news.com thank you
Keyword Research | | MajedAtwi0 -
Rankings not working
It appears that my search rankings in my SEOMoz profile aren't working - either that or something really bad has happened to my rankings. I left it a few days thinking it was updating but nothing seems to have changed. Can anyone help?
Keyword Research | | rachelbuck0 -
After 10th August ranking has changed
Good evening, I hava a questiong regardin the ranking after 10th August. I hava an online tire shop and the ranking has changed that means I was on the first position on search term "anvelope" and now I am on the 3 rd place. I have unique content, few duplicate content and still in front of my site there are sites with huge duplicate content and not so unique. Is it a coincidence that the position has changed on the 10 August or I was affected by Emanuel? How Emanuel update can affect an online tire shop? In other city's I am on the firs place. My site is www.anvelope.ro Thank's Florin
Keyword Research | | Vreaumobila0 -
Keyword Density report/per page
I need Keyword Density report/per page. How can I obtain it on your website?
Keyword Research | | asmartsales0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0