The benefits from having a dedicated IP
-
Is the true? Claim by SiteGround
Having a dedicated IP for each website is considered by some experts as an advantage for search engine optimization. There is a common believe that sites with dedicated IP addresses do better in the search engine results than those on shared IPs. Such sites do not share the risk of being banned for sharing the same IP in case another website hosted on the same server gets banned by a search engine.
-
I have 7-8 ad-sense blog websites under one hosting, Now I am planing to create selling website. My blogs were not having good content and they are decreasing in ranking (my be panda). So I need to remove those websites from the hosting? should they effect my new selling website negatively?
-
In the great Google infrastructure, I'm sure that Google knows what IP address your site is hosted on, and all the ones tied to it. In one of the past MOZ blog posts you can see a number of factors Google looks at to see what you control. We used dedicated IP's for each client, just in case anything ever happened to one account, it would not affect the others. They are close in IP address range, since they are on the same block, but none are on the same number. This isn't an attempt to gain SEO rank, as much as it is to protect the client.
Locally, I have reason to believe its a different story. For example, we are located in St Louis, and use a local server center located in downtown St Louis. After changing our site from hostgator under a shared IP, (Provo, Utah) to a local server center, we saw an drastic (in internet time) improvement in site load time, responsiveness, and believe it or not, a ranking boost....true story, no joke. It wasn't a large boost, but we moved up 2 spots on our main keyword on page one, and 1-2 in other places. We didn't make any other changes to the site, other than adding a few blog posts, and this was not around any major algorithm shift or update. We have seen this pattern repeat with other clients as well.
My guess is that Google liked the decreased load times, the local server location (as it matched the city on our site, somehow verifying our location further), and the fact that the site was on a dedicated IP address. If we had just changed the site's IP address by itself, I do not think we would have seen any impact or result change.
"there is really no SEO benefit of having a unique IP for each of your sites unless you're attempting to pass link juice between each, which falls into the greyhat category."
I don't think you would get away with this for very long, or that it would benefit you in any way. Google would see that you host or control these sites through your analytics account, or IP range. If you wanted to pull it off, and have separate analytics accounts, dedicated IP's etc, I doubt the result would be worth the time.
-
Depending on what your site's purpose is, I have to respectfully disagree with the above comments. If you're site is selling something, you need an SSL certificate, and (I'm reasonably) certain, you can't have that without a dedicated IP address. All things equal, e-commerce sites with an SSL certificate will rank higher than sites without one. Plus, there are other non-seo benefits to a dedicated ip address, and it's inexpensive. To me it's a no-brainer, but I understand why people would disagree.
- Ruben
-
Google bans sites (domain names) rather than IP addresses. However if you are thinking of moving your site so https then you would need a dedicated IP address. Yoast has published an interesting article here Moving your website to https / SSL: tips & tricks perhaps that's what they are referring to.
-
I agree with Bill, there is really no SEO benefit of having a unique IP for each of your sites unless you're attempting to pass link juice between each, which falls into the greyhat category.
-
Nope, as far as I know. Matt Cutt's commented on it https://www.youtube.com/watch?v=AsSwqo16C8s
The only time I could see it was useful if you were doing some black hatish stuff and didn't want multiple domains on the same C Block that were related, but I'm pretty sure Penguin/ Panda is catching that sort of thing now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different content on the same URL depending on the IP address of the visitor
Hi! Does anybody have any expierence on the SEO impact when changing the content of a page depending on the IP address of the visitor? Would be text content as well as meta information. This happening on the same URL. Many thanks.
Intermediate & Advanced SEO | | Schoellerallibert0 -
What is the benefit of directory pages?
I recently started at a new job running ecommerce websites. We sell yoga equipment and on 2 of our sites we built directory pages for yoga studios to list their calendars and whatnot. They are pretty old and out of date, but my question is, is there any benefit to these types of directories? If they do, we need to look at refreshing them. But if not, then they need to go. One of them is here. http://www.everythingyoga.com/studios.aspx Like I said, it is out of date.
Intermediate & Advanced SEO | | ShockoeCommerce0 -
Switching the IP?
I am currently in the process of migrating a site, the domain will stay the same, it will go from example.com to example.com. The only thing that is changing is the IP address and the host. The server's will still be in America. I have done research on this question and have gotten varied answers, some saying that the ip change will affect the SEO rankings depending on where country is, and some saying that Google only looks at the URL not the ip address in terms of rankings. Does anyone have an answer so I can be prepared and mitigate as much damage as possible?
Intermediate & Advanced SEO | | Asher0 -
Website having same business and IP address
Hi All, How Google will react with the websites having condition as mentioned below: Two websites, Same owner, same business, same IP, Interlinking with each other ? Two websites, Same owner, same business, different IP, Interlinking with each other ? Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
Intermediate & Advanced SEO | | RuchiPardal0 -
Mentions or citations any SEO benefit?
Hi If my site gets mentioned on a site with the web address written out but not hyper-linked do I still get some SEO value from this or is it not giving any SEO benefit? Thanks Sean
Intermediate & Advanced SEO | | MotoringSEO1 -
What is best practice to eliminate my IP addr content from showing in SERPs?
Our eCommerce platform provider has our site load balanced in a few data centers. Our site has two of our own exclusive IP addresses associated with it (one in each data center). Problem is Google is showing our IP addresses in the SERPs with what I would assume is bad duplicate content (our own at that). I brought this to the attention of our provider and they say they must keep the IP addresses open to allow their site monitoring software to work. Their solution was to add robots.txt files for both IP addresses with site wide/root disallows. As a side note, we just added canonical tags so the pages indexed within the IP addresses ultimately show the correct URL (non IP address) via the canonical. So here are my questions. Is there a better way? If not, is there anything else we need to do get Google to drop the several hundred thousand indexed pages at the IP address level? Or do we sit back and wait now?
Intermediate & Advanced SEO | | ovenbird0 -
How do I Syndicating Content for SEO Benefit?
Right now, I am working on one E-Commerce website. I have found same content on that E-Commerce website from manufacturer website. You can visit following pages to know more about it. http://www.vistastores.com/casablanca-sectional-sofa-with-ottoman-ci-1236-moc.html http://www.abbyson.com/room/contemporary/casablanca-detail http://www.vistastores.com/contemporary-coffee-table-in-american-white-oak-with-black-lacquer-element-ft55cfa.html http://www.furnitech.com/ft55cfa.html I don't want to go with Robots.txt, Meta Robots NOINDEX & Canonical tag. Because, There are 5000+ products available on website with duplicate content. So, I am thinking to add Source URL on each product page with Do follow attribute. Do you think? That will help me to save my website from duplicate content penalty? OR How do I Syndicating Content for SEO Benefit?
Intermediate & Advanced SEO | | CommercePundit0 -
Multiple IPs (load balancing) for same domain
Hello, I'm considering moving our main website to a multiple servers, perhaps in multiple different datacenters and use a DNS round robin load balancing by assigning it 4 different IP addresses (probably from 4 different C classes). example:
Intermediate & Advanced SEO | | maddogx
ourdomain.com A 1.1.1.1
ourdomain.com A 2.2.2.2
ourdomain.com A 3.3.3.3
ourdomain.com A 4.4.4.4 Every time you ping the domain you will get a response from another IP of the group. Therefore search engines will see a different IP each time they scan the site. We have used the main IP for our website for past 6 years without changing it. We have a quite good SEO in our niche which I don't want to loose of course. My question is, will adding more IPs to the domain affect any how on the ranking ? What is the suggested way to do it anyway? What is recommended to do before and after? Thanks for you attention and help in advance. Dmitry S.0