Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Wordpress: Pages vs Posts vs Portfolio
-
Hi All,
I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress.
My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio.
Static PAGE
Static one off content.
No tags, categories or archivedPosts
content entries, which is listed in reverse chronological order.
Update post entry to maintain overall freshness of your website.
tags, categories & archivedPortfolio
?????Question
- What are the benefits of a portfolio page over Static Pages & Posts
- When creating feature rich articles should i use static pages, posts or portfolio.
Thanks Mark
-
Excellent. Good luck with your new site.
-
Hi Dean,
As previously mentioned my knowledge of 'Portfolio' was limited. Now that you have advised the nature of a 'Portfolio' being static in design, I can simply write articles to my hearts content and publish them. Additionally, I will have the added advantage to set categories and tags and visual appearance.
I believe this is game, set and Match!
Thanks Mark
-
A portfolio is not necessarily time-specific therefore it is not a post type such as a blog. A portfolio is just that, a portfolio of your work that you have completed (ie static) so why would you need to keep updating it. If you need to update/new articles then you would use the post type (blog).
-
Hi All,
Thanks for the information.
Dean,
I have taken the example provided on the filterable portfolio from here. I believe your example and mine are talking about the same thing, hence using the same Portfolio Custom Post Type.
Would I have to keep the article written on the portfolio page updated more often then a regular static page for Google ranking?
Thanks Mark
-
Re filter have you tried https://wordpress.org/plugins/evm-portfolio/
-
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.
Correct - Well, without looking at other specific templates, then give it a go. Noting ventured and all that

-Andy
-
In your case I would recommend not going down the post/blog route and use a custom taxonomy (ie portfolio) as using a post to publish your portfolio will also be available as rss and is also considered as time-specific.
-
Hi Andy,
Thank you for the information.
My initial goal is to create a rich visual menu for users to filter in readiness to read an article of interest.
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.I want the user to have visual and filter experience and cannot see another way of achieving this without using isotope.
Thanks Mark
-
I see what you are looking to do Mark but with most templates, when you create a post, it will allow you to set an image and excerpt which is then tagged into the main part of the site. It would be a bit of an odd way to do things if you were to use the portfolio option to link through to a blog post.
I don't really do much in the way of blogging, mainly due to lack of time, but go to my website and click on the Blog link to see an example of the posts populating this section. Is this what you are looking to achieve?
-Andy
-
Hi All,
Thank you for your words of wisdom.
My reason for creating a portfolio was to get the best of both worlds (Pages + Posts). I'm looking to create an image based menu where users can see a graphical representation of an article. 'Eye Candy' and not heavy on text. This way the user is drawn into clicking an image to read the feature rich article.
Addiitonally, using categories and tags the user can fine tune what he or she is looking for. Here is a example of what I'm looking to create.
Your thoughts and comments would be much appreciated.
Thanks Mark
-
On each Wordpress site I have worked on, the Portfolio tends to be image-based and is used to showcase work or products. Unless you have a need to do this, the portfolio tends not to get used that much. That said, I am sure there are lots of people who do use it - I haven't or really seen many sites use it.
To answer your questions:
- What are the benefits of a portfolio page over Static Pages & Posts
See above. Pages are your main structural pages.- When creating feature rich articles should i use static pages, posts or portfolio.
Articles should be sat in the blog section, which is populated through 'posts'.I hope this helps.
-Andy
-
Posts are the default content type that is used for blog posts etc. They are dynamic content, with the first blog post displayed changing as a new one is added.
Pages are the default WordPress content type that is used for static content. Unlike posts these are not time-specific.
Portfolio or for that matter what ever you wish to name it are custom post types and taxonomy and can act as either, a good article to read here: Introducing Custom Posts and Taxonomies
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20000 -
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
Will having two wordpress themes installed hurt seo?
We currently have 3 sites built on WordPress that have little to no blogging capabilities. Currently, all published posts show up on a /category page which does not resemble the traditional blog format and is not aesthetically pleasing. We would like to have a more traditional blog and are considering installing a second wordpress theme on the site which will strictly be used for /blog and all the posts. My question is will having the second WordPress installation on the sites hurt us in any way on the SEO front and if we go this way should we place the install in a subfolder or on a subdomain? Is there anything else we need to worry about with making this transition? Thank you in advance for the advice! Patrick
Web Design | | PlanetDISH0 -
Yoast focus keywords for portfolio post types in WordPress
This one is for the WordPress optimization crowd! Portfolios are used to display work. I have a question about best seo optimization techniques. 1. Portfolios can be used to display many different types of work, for me it either original web designs from scratch, WordPress redesigns, or importing a current website into WordPress. What is the best practice for keywords for multiple portfolios that are in one category. for instance WordPress Redesign. If I have 5 WordPress redesign portfolio posts is it good practice to use WordPress redesign for all 5 portfolios or should they use variations? Yoast gets angry when the same focus keyword is used multiple times. 2. Should portfolios even be indexed? Since this is how I attract new customers I would think yes but am I giving too much exposure to my client and not enough to my business. I guess this will depend on titles and meta descriptions. A discussion on best practices here is what I am really looking for. What is your advice and opinion on the matter.
Web Design | | donsilvernail1 -
Replacing Slider Image WordPress
Hi Everyone, I decided to delete my slider from my homepage and replace it with a static image. However, after I deleted the slider, I'm left with a dark square where the slider used to be. I want to put my new static image in that same spot, but have no idea how. Does anyone know where or what code I should add to do that? The page is www.kempruge.com The WP Forums never seem to be too helpful for me, but Moz always is! Thanks in advance, Ruben
Web Design | | KempRugeLawGroup0 -
One Page Guide vs. Multiple Individual Pages
Howdy, Mozzers! I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage. Here's my dilemma...
Web Design | | jpretz
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description. I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page. Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities). I'd love to hear your thoughts. Please and thank you. Ready annnnnnnnnnnnd GO!0 -
Pages vs. Posts for SEO
Hi, I would like your thoughts about pages vs. posts for SEO. I understand the difference in terms of WP structure and have read the SEOmoz blog post about setting up your site for SEO success (http://www.seomoz.org/blog/setup-wordpress-for-seo-success). However, if you're trying to rank for a particular keyword, it seems that either one could work, from an on-page SEO perspective, as far as title tag, URL, meta description, etc. So how do you decide whether to set up a page vs. a post? What are the pros and cons, from an SEO perspective, about using one vs. the other? Thanks in advance! Carolina
Web Design | | csmm0 -
Is it necessary to redirect every Error page (404 or 500) found?
If I have Hundreds of pages with 404 and 500 erros should set up 301 redirects for all of them? Some of the pages have external links, some don't.
Web Design | | jmansd0