Multiple domains for the same business
-
My client purchased over 500 URLs for targeting various customers and ranking for different keywords. It is for the same business though. What is the best strategy to deal with this kind of approach in your opinion. They use different meta data for each of the URLs starting with brand name in meta title. Are there any other points to keep in mind when developing strategy for all those URLs. Is this a good approach?
-
There is no real need to use all those domains. Build the trust and authority with your primary brand URL. Maybe use "some" others if there is any real value but 500, jeeze!!! That will be a ton of work and I think you'd be spreading yourself too thin.
The best plan of action IMO is to focus on properly optimizing and building the TRUST for the company's branded URL. Forget all that old school "microsite" nonsense
-
Optimizing and managing 500 different domains is not only impossible under a normal workload, but also will make each site harder to rank.
Like William stated, you are splitting any link juice over 500 different sites. I would focus your efforts on a few domains that produce excellent results, and either let them expire or park them all on top of one domain.
-
My client purchased over 500 URLs...
OMG! I would allow at least 400 of them to expire and buy beer with the savings.
It's impossible for you to take the time and effort on each domain, so the entire campaign will suffer. Instead focus on a single domain, and build that up to cover the areas you want to.
I am in complete agreement with William. I would work on one site and only use a second domain when my main site was killing the SERPs for a specific topic area (not a keyword - a whole topic area).
-
Yes. Unless you've noticed that a couple of those domains have gained traction. Then you can redirect a couple, but not all 500.
-
In this case, would you advise to remove all of those URLs?
-
This is not a good approach. Instead of 500 different domains, it sounds like those domains should probably just be pages or paragraphs on a single domain. You're effectively splitting your link juice 500 ways by trying to get ranked for 500 different domains.
It's impossible for you to take the time and effort on each domain, so the entire campaign will suffer. Instead focus on a single domain, and build that up to cover the areas you want to.
Google knows all about people who try to game the system by buying a bunch of domains. Not only is this a bad approach, it can leads to Google being very unhappy with your brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain athority for a redirectiones domain
Hi everyone: I create a new version for a website, his DA was 38, but it was redirectioned (with search console and 301 redirection) for a new domain. The website with new domain is working two months ago and still have DA: 1 and PA: 1. How many time take to DA and PA to start to grow up? Thanks for the answers
On-Page Optimization | | diegodiaz850 -
Best Tool for Retrieving Multiple URL Word Counts in Bulk?
I am doing some content analysis with over 200 URLs to go through! Does anybody know of, or can recommend any bulk on-page word count checkers which would help with the heavy lifting? Any suggestions are greatly appreciated. Thanks!
On-Page Optimization | | NickG-1230 -
Rich snippets for multiple breadcrumbs
Hey there,
On-Page Optimization | | Supertramp
I have been playing around with rich snippets for multiple breadcrumbs for quite a bit now - without any success. It would be great if someone could point me to an example where this has been implemented correctly. I followed the Google recommendation but it doesn't seem to work for me. See also: http://searchenginewatch.com/article/2335753/Matt-Cutts-If-You-Have-Multiple-Breadcrumbs-Google-Picks-the-First-One Thanks for your help. Cheers,
Jochen0 -
Exact Match Domain + shorter permalink vs. longer permalink?
So here's the scenario... You own the exact match domain for "Acupuncture Intake Form" and want to create a page that targets the phrase, "Acupuncture Intake Form Template"... In terms of SEO, which of the following permalinks does a better job targeting the term "Acupuncture Intake Form Template" : A) www.acupunctureintakeform.com/template/ B) www.acupunctureintakeform.com/acupuncture-intake-form-template/ From a user-friendliness perspective, I can definitely see why the /template/ is more ideal. It's more memorable, easier to link to, and logical. I'm just wondering whether there is some edge that the /acupuncture-intake-form-template/ has that I'm not aware of, or if there's some gray area. I can also think of scenarios where the longer version might be better. For example, if there were several different kinds of acupuncture intake form templates. If that were the case, then /template/ might be too vague (e.g. is it the normal "acupuncture intake form template" or is it the "acupuncture intake form template with diagram"). So in that respect, the longer one might be less concise in certain situations, but in others provide more clarity. (Note: I'm looking for answers to this situation as it applies to any website. I just chose this extremely small niche exact match domain because it's an example that illustrate my questions). Thanks in advance for any answers, insights, or comments! I'm not sure if there's a specific answer, but I'm sure there are some key points to discuss. Michael
On-Page Optimization | | InRakeLLC0 -
Keyword rich domains - Which are the best domain extensions for ranking in the UK other than .com or .co.uk
Hey there, In the absence of getting a keyword rich .com or .co.uk domain am wondering how influential .info, .org, .net domains (or any others) are in comparison? Does anyone have any comparison info to share please?
On-Page Optimization | | Wallander0 -
Seo'ing Sub domains for images
We are currently adding some performance improvement to our websites, to improve user experience. One of the things we are looking at is splitting of images over several sub-domains, to increase the number of images that can be downloaded at the same. We have seen that using key phrases within image names has an improvement in rankings. So, the question is should we create sub-domains as key-phrase.example.co.uk or as i1.example.co.uk? K
On-Page Optimization | | soltec0 -
Exact Match Domains
Hi All Which strategy from below would be best for the purchase of an exact match domain... 1) www.shiny-blue-widgets.com 2) wwwshinybluewidgetsshop.com Wondered if there was much difference in either as I know both have plus and minus points.
On-Page Optimization | | PerchDigital0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770