Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple domains for the same business
-
My client purchased over 500 URLs for targeting various customers and ranking for different keywords. It is for the same business though. What is the best strategy to deal with this kind of approach in your opinion. They use different meta data for each of the URLs starting with brand name in meta title. Are there any other points to keep in mind when developing strategy for all those URLs. Is this a good approach?
-
There is no real need to use all those domains. Build the trust and authority with your primary brand URL. Maybe use "some" others if there is any real value but 500, jeeze!!! That will be a ton of work and I think you'd be spreading yourself too thin.
The best plan of action IMO is to focus on properly optimizing and building the TRUST for the company's branded URL. Forget all that old school "microsite" nonsense
-
Optimizing and managing 500 different domains is not only impossible under a normal workload, but also will make each site harder to rank.
Like William stated, you are splitting any link juice over 500 different sites. I would focus your efforts on a few domains that produce excellent results, and either let them expire or park them all on top of one domain.
-
My client purchased over 500 URLs...
OMG! I would allow at least 400 of them to expire and buy beer with the savings.
It's impossible for you to take the time and effort on each domain, so the entire campaign will suffer. Instead focus on a single domain, and build that up to cover the areas you want to.
I am in complete agreement with William. I would work on one site and only use a second domain when my main site was killing the SERPs for a specific topic area (not a keyword - a whole topic area).
-
Yes. Unless you've noticed that a couple of those domains have gained traction. Then you can redirect a couple, but not all 500.
-
In this case, would you advise to remove all of those URLs?
-
This is not a good approach. Instead of 500 different domains, it sounds like those domains should probably just be pages or paragraphs on a single domain. You're effectively splitting your link juice 500 ways by trying to get ranked for 500 different domains.
It's impossible for you to take the time and effort on each domain, so the entire campaign will suffer. Instead focus on a single domain, and build that up to cover the areas you want to.
Google knows all about people who try to game the system by buying a bunch of domains. Not only is this a bad approach, it can leads to Google being very unhappy with your brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should posts show in multiple categories?
Hi all, For context, I'm trying to Silo my content more efficiently. I've just moved all content into their own SILO'd categories and removed them from duplicate categories. As such, posts now sit only in 1 category. My question here is: Should my posts be showing in both the parent category and its sub category or just the sub-category? I've currently got this only showing in the sub-categories it's relevant to. For example:
On-Page Optimization | | xtrapsp
Post name: Shimano Fishing Rod Review
Parent Category: Fishing Rods
Sub Category: Shimano And the post only shows inside the Shimano Category0 -
Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.
Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!
On-Page Optimization | | K3v1n0 -
My main domain is missing in google, subdomain appears instead.
I have two SEO optimised pages in my website targeting different keywords www.example.com <-- main selling page (Pocket Guitar | Guitar Instruments)
On-Page Optimization | | kevinbp
www.example.com/index/ <-- 2nd selling page (Guitar Australia | Guitar Perth) Q: At first my website "www.example.com" is ranking on google first page. Suddenly it disappears and the link "www.example.com/index/" appears instead. No matter what i search, "Pocket Guitar | Guitar Instruments | Guitar Australia | Guitar Perth", the link www.example.com/index/ appears on the front page instead of www.example.com. What is happening to my main domain? Should i be worried?0 -
What to do with multiple forms and thank you pages
Hi Everyone, I'm wondering what to do with form and thank you pages. I asked a question a long time ago about the contact page as noindex and was told by people that its better to leave it and write content for it and thats what we did. Now I have a client that does self storage and they have 4 locations and each location has a reservation page with a basic form but no content. Each page also redirects to a thank you page with tracking codes. There's a total of 6 "thank you" pages with different codes (this was done by yellow book). 4 "reserve your storage pages", 2 pages to pay for storage with iframes to 3rd party payment portals. I was told to noindex these pages but I'm not sure so I'm asking here. I was also told to nofollow and remove them from sitemaps. Thanks Aron
On-Page Optimization | | aronwp0 -
Handling multiple locations in the footer
I have a client with several locations. Should I include only the main office's address in the footer? The client is wanting to add them all.
On-Page Optimization | | SearchParty0 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Schema: Multiple Locations on a Single Page
Can adding multiple locations on a single page be confusing to Google? Is using "LocalBusiness" with "branchof" the proper way of doing this? Does anyone know of any resources that go into this type of thing in more detail? I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.
On-Page Optimization | | Kwilder0