undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your business shine with Listings AI
    Moz Local

    Let your business shine with Listings AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Phone number in Meta Description - Is it a good idea?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Phone number in Meta Description - Is it a good idea?

Technical SEO
2
2
6.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • mathamatix
    mathamatix Subscriber last edited by Aug 6, 2014, 12:05 PM

    Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content,  and other black hat techniques so I'm leery of anything they do.

    1 Reply Last reply Reply Quote 0
    • SamuelScott
      SamuelScott last edited by Aug 6, 2014, 12:16 PM Aug 6, 2014, 12:16 PM

      Regardless of what the competitor is doing, it does not violate Google guidelines to put a phone number in a meta description. You can put whatever text you want -- especially since the meta description is no longer a ranking factor. Putting the phone number there can be a very good idea -- it minimizes the distance between the prospect and a salesperson.

      However, the issue is that such a scenario is not easily tracked in analytics (and it probably cannot be tracked at all). I'll post a few links have on how to integrate phone-based inquiries with Google Analytics:

      How Call Tracking With Google Analytics Increases Your Profits

      Mobile Calls Are the New Conversions

      I hope this helps!

      1 Reply Last reply Reply Quote 2
      • 1 / 1
      1 out of 2
      • First post
        1/2
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • RobertvanHeerde

        Subpage with own homepage and navigation good or bad?

        Hi everybody, I have the following question. At the company I work, we deliver several services. We help people buy the right second hand car (technical inspections). But we also have an import-service. Because those services are so different, I want to split them on our website. So our main website is all about the technical inspections. Then, when you click on import, you go to www.example.com/import. A subpage with it's own homepage en navigation, all about the import service. It's like you have an extra website on the same domain. Does anyone has experience with this in terms of SEO? Thank you for your time! Kind regards, Robert

        Technical SEO | Aug 22, 2017, 8:01 AM | RobertvanHeerde
        0
      • promodirect

        How to show number of products in your Google SERP?

        I have used to rich snippet to my website & everything is working fine except showing the total number of products listed in the particular category. Check out the screenshot below: aH7XM

        Technical SEO | Aug 10, 2016, 8:17 AM | promodirect
        0
      • Trevorneo

        What punctuation can you use in meta tags? Are there any Google does not like?

        So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!

        Technical SEO | Aug 24, 2015, 9:04 PM | Trevorneo
        1
      • Orly-PP

        Why isn't my homepage number #1 when searching my brand name?

        Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find? Thanks!

        Technical SEO | Jan 27, 2015, 5:05 AM | Orly-PP
        0
      • jmueller

        Two META Robots tags on a page - which will win?

        Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
        our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
        Now any author can add any meta-tag from within his article-editor.
        The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
        First?
        Last?
        None? Thanks a lot,
        Jan

        Technical SEO | Jun 5, 2013, 11:25 AM | jmueller
        0
      • santiago23

        Google truncating or altering meta title - affect rankings?

        I have a site that the title tag is too long and the title is simply the name of the site (I think they get it from ODP, not sure) Anyway, the rankings for the home page have dropped quite a bit.  I'm wondering if the change that Google makes affects rankings (i.e. name of site doesn't have all the keywords).

        Technical SEO | Dec 14, 2012, 9:27 AM | santiago23
        0
      • SiliconBeachTraining

        What can I do about missing Meta Description for category pagest etc.?

        On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?

        Technical SEO | Dec 1, 2011, 1:53 PM | SiliconBeachTraining
        0
      • derderko

        Schema for Price Comparison Services - Good or Bad?

        Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
        schuon

        Technical SEO | Jun 20, 2011, 2:33 AM | derderko
        0

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      • Digital Marketers
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy

      Looks like your connection to Moz was lost, please wait while we try to reconnect.