Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Phone number in Meta Description - Is it a good idea?
-
Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content, and other black hat techniques so I'm leery of anything they do.
-
Regardless of what the competitor is doing, it does not violate Google guidelines to put a phone number in a meta description. You can put whatever text you want -- especially since the meta description is no longer a ranking factor. Putting the phone number there can be a very good idea -- it minimizes the distance between the prospect and a salesperson.
However, the issue is that such a scenario is not easily tracked in analytics (and it probably cannot be tracked at all). I'll post a few links have on how to integrate phone-based inquiries with Google Analytics:
How Call Tracking With Google Analytics Increases Your Profits
Mobile Calls Are the New Conversions
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding websites that don't have meta descriptions
Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian
Technical SEO | | agencepicnic0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Max Number of 301 Redirections?
Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.
Technical SEO | | Tintanus0 -
Special Characters in Title Tags & Meta Descriptions
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!
Technical SEO | | ZAG1 -
Website credits for designers - good or bad
Hi My core service is web design and development. I often place a credit on my clients websites pointing them back to my web design or web development pages. Is this a wise practice with penguin and panda updates? Would this also pull my ranking down?
Technical SEO | | Cocoonfxmedia0 -
Error: Missing Meta Description Tag on pages I can't find in order to correct
This seems silly, but I have errors on blog URLs in our WordPress site that I don't know how to access because they are not in our Dashboard. We are using All in One SEO. The errors are for blog archive dates, authors and just simply 'blog'. Here are samples: http://www.fateyes.com/2012/10/
Technical SEO | | gfiedel
http://www.fateyes.com/author/gina-fiedel/
http://www.fateyes.com/blog/ Does anyone know how to input descriptions for pages like these?
Thanks!!0 -
DISQUS COMMENTS backlinks-good for seo? YES/NO?
DISQUS COMMENTS backlinks-good for seo? YES/NO? I have just started commenting on "powered by disquus" websites in the Disqus comments box and left a link to my website in the name field! Having googled whether Disqus comments backlinks are any good for seo purposes i have discovered that there is a 50/50 view on the subject with some people saying they are a "goldmine" for getting high PR backlinks and others saying they are a waste of time because googlebot cannot read Java. My own experience of commenting on Disqus powered websites is that wordpress blogs powered by disqus comments ARE INDEXED by GOOGLE and the "BACKLINK IS IN THE SOURCE OF THE PAGE" When i comment on normal websites using the Disqus comment system i have found that my Disqus comments ARE NOT indexed by Google and there IS NO BACKLINK in the page source! Has anybody got any views on whether Disqus comments backlinks are any good?
Technical SEO | | Freebetsuk2 -
How do I add meta descriptions to Archives in Wordpress?
My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?
Technical SEO | | NetPicks0