Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Phone number in Meta Description - Is it a good idea?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Phone number in Meta Description - Is it a good idea?

    Technical SEO
    2
    2
    6849
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mathamatix
      mathamatix Subscriber last edited by

      Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content,  and other black hat techniques so I'm leery of anything they do.

      1 Reply Last reply Reply Quote 0
      • SamuelScott
        SamuelScott last edited by

        Regardless of what the competitor is doing, it does not violate Google guidelines to put a phone number in a meta description. You can put whatever text you want -- especially since the meta description is no longer a ranking factor. Putting the phone number there can be a very good idea -- it minimizes the distance between the prospect and a salesperson.

        However, the issue is that such a scenario is not easily tracked in analytics (and it probably cannot be tracked at all). I'll post a few links have on how to integrate phone-based inquiries with Google Analytics:

        How Call Tracking With Google Analytics Increases Your Profits

        Mobile Calls Are the New Conversions

        I hope this helps!

        1 Reply Last reply Reply Quote 2
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • williamhuynh

          Good to use disallow or noindex for these?

          technical seo noindex disallow

          Hello everyone, I am reaching out to seek your expert advice on a few technical SEO aspects related to my website. I highly value your expertise in this field and would greatly appreciate your insights.
          Below are the specific areas I would like to discuss: a. Double and Triple filter pages: I have identified certain URLs on my website that have a canonical tag pointing to the main /quick-ship page. These URLs are as follows: https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black
          https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black+fabric Considering the need to optimize my crawl budget, I would like to seek your advice on whether it would be advisable to disallow or noindex these pages. My understanding is that by disallowing or noindexing these URLs, search engines can avoid wasting resources on crawling and indexing duplicate or filtered content. I would greatly appreciate your guidance on this matter. b. Page URLs with parameters: I have noticed that some of my page URLs include parameters such as ?variant and ?limit. Although these URLs already have canonical tags in place, I would like to understand whether it is still recommended to disallow or noindex them to further conserve crawl budget. My understanding is that by doing so, search engines can prevent the unnecessary expenditure of resources on indexing redundant variations of the same content. I would be grateful for your expert opinion on this matter. Additionally, I would be delighted if you could provide any suggestions regarding internal linking strategies tailored to my website's structure and content. Any insights or recommendations you can offer would be highly valuable to me. Thank you in advance for your time and expertise in addressing these concerns. I genuinely appreciate your assistance. If you require any further information or clarification, please let me know. I look forward to hearing from you. Cheers!

          Technical SEO | | williamhuynh
          0
        • abisti2

          Alt text and itemprop description

          I want to optimise the logo on our site. Our developers have presently got the site logo code like this: 601 character description, no keywords 1. How best to use the alt text and description? 2. Do I concentrate on alt text? Isn't the 601 character description:
          a) too long, and
          b) an opportunity to add relevant keywords again, like the alt text?

          Technical SEO | | abisti2
          0
        • A_Q

          Can you force Google to use meta description?

          Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?

          Technical SEO | | A_Q
          0
        • agencepicnic

          Finding websites that don't have meta descriptions

          Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian

          Technical SEO | | agencepicnic
          0
        • artdivision

          The W3C Markup Validation Service - Good, Bad or Impartial?

          Hi guys, it seems that now days it is almost impossible to achieve 0 (Zero) Errors when testing a site via (The W3C Markup Validation Service - https://validator.w3.org). With analytic codes, pixels and all kind of tracking and social media scripts gunning it seems to be an unachievable task. My questions to you fellow SEO'rs out there are 2: 1. How important and to what degree of effort do you go when you technically review a site and make the decision as to what needs to be fixed and what you shouldn't bother with. 2. How do you argue your corner when explaining to your clients that its impossible to active 100% validation. *As a note i will say that i mostly refer to Wordpress driven sites. would love ot hear your take. Daniel.

          Technical SEO | | artdivision
          0
        • JohnHuynh

          Miss meta description on 404 page

          Hi, My 404 page did not have meta description. Is it an error? Because I run report and seomoz said that a problem. Thanks!

          Technical SEO | | JohnHuynh
          0
        • yanaiguana111

          Registered Trademark in a Meta Title or Content

          I know that registered trademarks don't hurt SEO, however if the trademark is used in the middle of a popular search phrase (see below) will it hurt the site's chanced of getting ranked for this term. Example: Funkybrand® Shoes PS I found one brand that used the trademark Acuvue® contact lenses. thanks!

          Technical SEO | | yanaiguana111
          0
        • NetPicks

          How do I add meta descriptions to Archives in Wordpress?

          My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?

          Technical SEO | | NetPicks
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.