Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structuring URL's for better SEO
-
Hello,
We were rolling our fresh urls for our new service website.
Currently we have our structure as www.practo.com/health/dental/clinic/bangalore
We like to have it as www.practo.com/health/dental-clinic-bangalore
Can someone advice us better which one of the above structure would work out better and why?
Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors.
Thanks,
Aditya
-
Your next route would be to set up a Google Places for your location so that you return in the local searches for where you are based. So when the search term 'Dental Clinic Bangalore' is searched for your website will appear.
After that for specific regions, have different pages on your site such as www.practo.com/health/dental-clinic-jayangar.
This means that the page name is dental-clinic-jayangar as opposed to www.practo.com/health/dental/clinic/jayangar where the site structure leads to a page name of just jayangar.If the page name is the search term, you stand in a lot better for ranking in the SERP.
-
Thanks.
We would have specific urls for eg: www.practo.com/health/dental-clinic-jayangar
So Jayanagar becomes our Locality specific to Bangalore and then a Dental Clinic becomes a widely searched key term on the SERP.
You are also suggesting to base urls on local key terms searches? Say dental clinic koramangala has a good key term search result from the keyword tool - so here we could base our urls as /dental-clinic-koramangala?
Why not practo.com/health/dental/clinic/koramangala - is this an un-appropriate way of going about url structuring?
-
Hi,
Firstly you have to figure out which search time you want to be found for. Having bangalore as a page name in the first instance would not be focused enough at all. You need to refine this keyword.
The second URL structure would present your search term as 'dental clinic bangalore' and would be much more focused and refined. There are local searches in India for that key term according to Google Keyword Tool so that would definitely be the way to go forward.
Make sure that you set up 301 redirects from the old URL structure to the new URL structure to maintain any link juice and you will be on your way. For a redirect I would typically give it a month until the 301 redirect starts passing through the old page authority.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Strange URL's for client's site
We just picked up a new client and I've been doing some digging around on their site. They have quite the wide variety of URL's that make for a rather confusing experience. One of the milder examples is their "About" page. Normally I would expect something along the lines of: www.website.com/about I see: www.website.com/default.asp?Page=About I'm typically a graphic designer and know basically nothing about code, but I just assume this has something funky to do with how their website was constructed. I'm assuming this isn't particularly SEO friendly, but it doesn't seem too bad. Until I got to another section of their site. It's a section that logically should look like: www.website.com/training/public-seminars It's: www.website.com/default.asp?Page=MT&Area=Seminars&Sub=MRM Now that's nonsensical to me! Normally if a client has terrible URL's, I'd say let's do some redirects, but I guess I'm a little intimidated by these. Do the URL's have to be structured like this for some reason? Am I missing some important area of coding here? However, the most bizarre example is a link back to their website from yellowpages.com. Where normally I would expect it to lead to their homepage, I get this bizarre-looking thing: http://website1-px.rtrk.com/?utm_source=ReachLocal&utm_medium=PPC&utm_campaign=AssetManagement&reference_id=15&publisher=yellowpages&placement=ypwebsitemip&action_target=listing_website And as you browse through the site, that strange domain stays. For example the About page is now: http://website1-px.rtrk.com/default.asp?Page=About I would try to google this but I have no idea where to even start! What is going on with these links? Will we be able to fix them to something presentable without breaking their website?
Technical SEO | | everestagency0 -
SEO-optimized Urls for Japan: English or Japanese Characters
Hi, Anyone got experience with Japanese Urls? I'm currently working on the relaunch of the Japanese site of the troteclaser.com and I wonder if we should use English or Japanese characters for the Urls. I found some topics on the forums about this, but they only tell you that Google can crawl both without problems. The question is if there is a benefit if Japanese characters are used.
Technical SEO | | Troteclaser1 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Landing Page URL Structure
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
Technical SEO | | briankb0 -
Should WordPress themes be hard coded for better SEO?
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls. Has anyone actually done this to their WordPress theme before and seen any measurable results?
Technical SEO | | Wallander1 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0