Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How To Change Image Used In Business Knowledge Graph...
-
How can one change the image that Google shows in a business' knowledge graph in the SERPs?
And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name.
The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture).
As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive.
Thank you for any help and guidance!
-
Hey There!
This post from Local U might help:
http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/
-
Hmm…
I would just remove the one photo that you don't want to see there and leave a bunch in that you would be ok with. That's what I'm doing. I've been scouring the internet to see what would make Google choose one over another but I can't seem to find anything. Weird…
The only other idea I had was maybe it is dependent upon what the image file is named?? Like if the image name is more relevant to the brand and search it would be chosen before something that was named something arbitrary, such as "logo-1.jpg"
-
Hi adamxj2, thanks for trying to help me out!
So I too am aware of the "Map & Search Photos" section of GMB. In our case, one of the photos that was uploaded in this section is being used currently. However, there is no way of designating which one should be used as the main Knowledge Graph image on searches.
A lot of platforms use either the first or last image uploaded as the default image, but it appears the one that Google chose to use in our selection of photos we uploaded is one that was uploaded in the middle of all the others... in other words, it wasn't the first or last photo uploaded.
So in lieu of deleting everything and ONLY uploading the 1 photo you wish the knowledge graph to show (which isn't ideal), we are still left trying to figure out how to tell Google which image to use.
If you find out anything more or know anything more about this, would love to hear! Thanks again.
-
This is an interesting question… I did some exploring on my Google business page and researched what was showing up in the SERPs…turns out what's there isn't what I want either! So this is how I'm trying to fix it but I think it will take time to register changes…
On the left side drop down of my page I selected "My Business." On the dashboard there's two photos and next to it is a "+5" box that I assumed would bring me to all my photos when I clicked it. It brought me to a page with a pop up that said "Map & Search Photos… When a user searches for your business on Google Maps or Google Search, these photos will appear alongside the rest of your business information." It's here that you can add, edit, and delete what shows up!
Thanks for asking the question…never would have learned this without it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
Google My Business answers not appearing
We've been trying to use the GMB Q&A feature as a lot of customers seem to be engaging with the listing/asking relevant questions. However, sometimes we answer a question directly from the business listing account but it does not appear (no error message is shown when posting either). When we go to re-post the answer, the text is sometimes still visible in the answer box field. Any ideas what might be causing the issue?
Local Listings | | Wagada1 -
How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps?
My core question is just: How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps? Do I have any other options other than to just wait on Google to catch up with reality? Here's the background: I work for a hospital. We just opened a clinic on a street that is real and has a U.S. Postal Address, but Google Maps doesn't recognize it, and redirects people to a house . This is our postal address: 8343 S 168th Ave Omaha NE 68136-1677 If a patient enters the following into google maps, 8343 S 168th Ave, the location the map autofills the wrong zip code, and sends them to a home that is on S 168th Ave. (where in theory a home would exist if it had that home number). The road does exist in that portion of town. If a patient enters 8343 S 168th Ave, Omaha NE 68136, google maps takes you to the correct location, but it automatically changes Ave to St. The verified Google My Business listing also lists it as Street, even though on the back end I've put in the word Avenue, and it shows up in the right place. If however someone just searches by name "Chalco Clinic" the right Google My Business comes up. This is the Google My Business page I'm referring to: https://www.google.com/maps/place/Nebraska+Medicine+-+Chalco/@41.1754796,-96.1787153,15z/data=!4m5!3m4!1s0x0:0xf77aefb4e27f865!8m2!3d41.1754796!4d-96.1787153 And even though it says it's on a Street, on the back end of the claimed listing I've used "Avenue". In case it matters, this is the landing page for the location: https://www.nebraskamed.com/chalco
Local Listings | | Patrick_at_Nebraska_Medicine0 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
Google My Business - two locations but same name and phone
Hello, I manage SEO for an orthopaedic practice and I'm wondering what to do about their GMB listings. They have two locations, but I'm starting to think we shouldn't have separate GMB pages for the two locations because of the advice about other GMB questions I've been reading on this forum. I read a helpful response that said you must ensure the following if you want to create separate GMB listings: Unique name Unique address (even if only a suite / office number) Unique phone number Clearly different categories on Google My Business I can only ensure one of those - unique address. The business has the same name, phone number, and categories at both addresses. What should I do about this? I would think it's important to list both addresses so that patients can be guided to the appropriate location, but is there a way to do that with just one GMB listing? Thank you, Susannah
Local Listings | | SusannahK.Noel0 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Two businesses - using separate suite numbers
I have a client that has an office in a particular suite (Suite 101) at a local address. They rent the space so they cannot just add another suite number. They are going to have two websites for two different businesses run from the same location. They will have separate local phone numbers for each business. Is it too much of a stretch for them to show one as "Suite 101-A" and the other as "Suite 101-B" for their local pages? One of the businesses is very new with few citations at this point. The other has not started up yet, so we have better control of the citations that will be created. I've seen similar questions posted, but not one that addresses this specific issue. Thanks for any advice!
Local Listings | | wcksmith10 -
How to submit a new business in Factual
I am trying to create citation for my client sites in Factual.com. As, I am not a hardcore developer, I wont be able to use the API as mentioned in the Factual website. It also provides a lit of Trusted Data Contributors, which are paid third party service providers. I would like to know, whether it is possible to create a business listing in Factual, by using any other means than these two options.
Local Listings | | ArthurRadtke1