Changing URL structure of date-structured blog with 301 redirects
-
Howdy Moz,
We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example:
http://blog.mydomain.com/2015/01/09/my-blog-post/
We'd like to use mod_rewrite to change this using regular expressions, to:
http://newdomain.com/blog/my-blog-post/
Would this be an appropriate solution?
RedirectMatch 301 /./././(.) /blog/$1
-
Yes, sorry, I missed that part! That looks great.
-
Thanks! Yes, in my original post, I ask if the format of the mod_rewrite is correct for a 301 redirect. I realize we need 301 redirects. I am wanting to do it so I don't have to do a direct 1 to 1 for every page:
We'd like to use mod_rewrite to change this using regular expressions, to:
http://newdomain.com/blog/my-blog-post/
Would this be an appropriate solution?
RedirectMatch 301 /./././(.) /blog/$1
-
Whether you use a mod_rewrite or a 1 - 1 301, the end result is a 301 redirect. If you are changing the URL at all, even from http to https, you will need to tell Google that the URL has moved, hence, the 301 redirect. If you do not 301 redirect your old URLs you will lose all SEO value, traffic and link juice for the old URLs.
Does that make sense? Setting the redirects in Apache is simply a shortcut to the 301 step. Whichever path you take, you are ending at a 301.
And the syntax you wrote above looks correct for the rewrite script.
-
Hey Monica! Thanks for your response.
On Apache, you can set redirects before the server sends you to the domain. This is a preferred method for us. Erica was kind enough to suggest using WP to do so, but with thousands of blog posts, this really isn't an option to do a 1 to 1 301 redirect for every post.
Because of that, we're looking at **mod_rewrite **instead of a 301 plugin or using .htaccess, but I'm a little fuzzy on the appropriate syntax for it to work correctly.
-
Even if you are moving away from WP, you will set up your redirects the same way. You can do that through the HTAccess file to make sure that they are pointing to the correct pages on your new site.
-
Thanks for the response!
I should have mentioned that we are moving away from WP on the new domain.
-
I'd go in and change the structure in WP and then 301 the old URLs with the redirect. Then your new posts going forward will only have the cleaned up URL structure and the old ones will be properly 301'd for all the SEO goodness.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URL to a subdomain?
Hi there, I had a website www.footballshirtcollective.com that has been live since July. It contains both content and eCommerce. I am now separating out the content so that; 1. The master domain is www.footballshirtcollective.com (content) pointing to a new site 2. Subdomain is store.footballshirtcollective.com (ecommerce) - pointing to the existing site. What do you advise I can do to minimise the impact on my search? Many thanks Mike
Intermediate & Advanced SEO | | mjmaxwell0 -
Google ranking 301 redirected vanity urls
We use vanity URLs for offline marketing. An example vanity URL would be www.clientsite.com/promotion, this URL 301 redirects to a page on the site with tracking parameter ex: www.clientsite.com/mainpage?utm_source=source&utm_medium=print&utm_campaign=xyz. We are running into issues with Google ignoring the 301 redirect and ranking these vanity URLs instead of the actual page on the website. Any suggestions on how to resolve?
Intermediate & Advanced SEO | | digitalhound0 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
Please suggest! Overstuffed URLs - to change, or not to change?
Hello guys, We are in doubts about changing URLs on our http://www.fiberscope.net/ store The site was hit by Google in January and has dropped from top 3 to top 20 for most of its keywords. Now we're working on some redesign, including removing of over optimized content from it. It looks like our categories and content pages URLs are overstuffed with keywords. Here is a dilemma. Should we rewrite them and set up 301 redirect or just leave as is? I look trough the seomoz Q&A and find out that a lot of guys got in troubles after redirecting PLEASE, Suggest!
Intermediate & Advanced SEO | | Meditinc.com0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
Duplicate content even with 301 redirects
I know this isn't a developer forum but I figure someone will know the answer to this. My site is http://www.stadriemblems.com and I have a 301 redirect in my .htaccess file to redirect all non-www to www and it works great. But SEOmoz seems to think this doesn't apply to my blog, which is located at http://www.stadriemblems.com/blog It doesn't seem to make sense that I'd need to place code in every .htaccess file of every sub-folder. If I do, what code can I use? The weirdest part about this is that the redirecting works just fine; it's just SEOmoz's crawler that doesn't seem to be with the program here. Does this happen to you?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Redirect Help - Domain Change and Website Redesign
Hi there, I've redesigned a website for a client, but we are also changing domains and I'm trying to figure out the best way to set up the redirects from their old domain to the new one. 95% of their search engine traffic originally came through brand related keywords that landed on their homepage, and most of the remaining 15% landed on 3 other pages. The new site has pages to replace these 3 main SEO pages, and I'm about to set 301 redirects from their old domain, but I can't figure out the quickest/best way to do it. Is it possible to set up a specific redirect for the 4 main pages (Home + plus the 3 others) then a "catch all" type of thing for the rest of the pages, that redirect either to the homepage, or some sort of "Check out our new Site" landing page. How do you do this, or is there a better way to set it up? Thanks!
Intermediate & Advanced SEO | | timscullin0 -
URL formating is it worth changing?
One of my clients sites has almost OK URL's, set up something like the following: keyword2_keyword3_keyword1 Ideally the URL's would be more like this: keyword1-keyword2-keyword3 My question is is there any point in changing them and 301 redirecting them over just to get the target keywords in a better order and change the _ to a - ? Has anyone tried this and its worked or not worked, I don't want to throw the baby out with the bath water. Justin
Intermediate & Advanced SEO | | GrouchyKids0